GRIPS CUSTOMERS & RESEARCH PARTNERS
Body armor, protective vests, helmets, and tactical gear for law enforcement, military, firefighters, and civilians.
17M
4.25M
1.5-2.0%
$200-300
100+
Personal Protective Equipment's aggregate online sales across tracked retailers amounted to $259M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 18% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Personal Protective Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Personal Protective Equipment retailers, with performance tracked over time.
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