GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearms, ammunition, optics, and firearm accessories including parts, magazines, and holsters.
499M
63M
2.5-3.0%
$200-300
300+
Firearm Accessories and Parts's aggregate online sales across tracked retailers amounted to $6B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 4% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 300+
Identify the top traffic channels driving growth across Firearm Accessories and Parts retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Firearm Accessories and Parts retailers, with performance tracked over time.
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