GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearms, ammunition, shooting optics, and tactical accessories for hunters and firearms enthusiasts. Offers handguns, rifles, shotguns, parts, reloading supplies, and maintenance tools.
559M
80M
2.0-2.5%
$200-300
500+
Firearms and Accessories's aggregate online sales across tracked retailers amounted to $6.8B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 7% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 500+
Identify the top traffic channels driving growth across Firearms and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Firearms and Accessories retailers, with performance tracked over time.
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