GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering 1 January to 31 July 2026 across Amazon, lowes.com, acehardware.com and menards.com shows Zevo, a brand owned by Procter & Gamble (NYSE: PG), generating 82.7% of year-to-date revenue through Amazon alone. The remaining share is split thinly across home improvement and hardware retail, with lowes.com at 6.9%, acehardware.com at 5.6% and menards.com at 4.6%. Revenue momentum has been strong in the most recent quarter, rising 30.9% month over month and 79.5% overall since the start of the tracked timeseries period in May 2026. Average selling price has climbed alongside volume, reaching $22.15 after a 3.7% monthly increase and a 7.3% gain across the period, against a year-to-date average of $21.07. That combination of expanding revenue and rising prices suggests demand strength rather than discount-driven growth, though the heavy single-channel concentration remains a structural dependency.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 80% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 7% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Zevo on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Zevo.
BY REVENUE
Zevo sells 83% online and 17% offline. Online runs through 1 channel; offline through 3.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 2.53M ratings on 4 channels, Zevo averages 4.5★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.5
/ 5
From 2.53M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.96
Price
$9M
Revenue
$14.97
Price
$6.5M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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