Home/Insights/Brands/RaidProduct Intelligence - 2026 YTD USA

Raid

1M+

Products Sold, Jan to Jun 2026

5,000+

# Offline Stores

$8.08

Avg. Price

4.3

Avg. Rating

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Raid Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Ace Hardware, and Menards from January 1 to June 30, 2026, Raid—a brand owned by the privately held S.C. Johnson & Son—is not listed on any public exchange, as the company has remained independent of public markets for over a century, so no ticker applies. Over this period, revenue climbed 39.6% while the average product price edged down 2.0% to $8.09, pointing to volume-driven growth. Amazon led the channel mix with a 44.3% revenue share, followed by lowes.com at 23.4% and acehardware.com at 21.5%, with menards.com accounting for the remaining 10.3%. In the most recent quarter (April 1 to June 30, 2026), momentum accelerated as monthly revenue grew 16.4% and the average price rose 5.7% to $8.13. Together, these figures highlight a brand gaining traction across major retail channels even amid modest year-to-date pricing softness.

Revenue Share by Channel
Data covers Amazon, Lowe's, Ace Hardware, Menards

Raid's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 40% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Raid's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.

Average price

Absolute values in $

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Raid's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Raid on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Raid's channels

REVENUE SHARE

Revenue distribution across tracked channels for Raid.

Channels by revenue share

Distribution in %

Raid's online vs offline revenue split

BY REVENUE

Raid sells 52% online and 48% offline. Online runs through 2 channels; offline through 3. Online share has moved from 48% in Feb to 58% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

52%

48%

Offline

Online share trend

Feb – Jun

Online channels

52%

Amazon.com
Lowes.com

Offline channels

48%

Ace Hardware stores
Lowe's stores
Menards stores

Raid's customer ratings

BY REVIEW COUNT

Across 1.56M ratings on 4 channels, Raid averages 4.3. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 1.56M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Raid

BY REVENUE

Lowe's
Lowe's
#1Raid Defend Concentrated Deep Reach Fogger 1.5 -oz Ready to use Roach killer 4 -Pack

$10.16

Price

$380K

Revenue

#2Raid Indoor Gel Cartridge Insect Trap 8 -Pack

$6.97

Price

$348K

Revenue

#3Raid Fly Bag Trap Outdoor Liquid Insect trap Insect Trap

$5.98

Price

$248K

Revenue

#4Raid 20 Ounce(s) Ant and Roach Lemon Scent Indoor Spray

$10.98

Price

$125K

Revenue

#5Raid Flying Insect Bug Spray and Mosquito Control 20 -oz Ready to use Insect killer

$6.97

Price

$116K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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