Home/Insights/Brands/RaidProduct Intelligence - 2026 YTD USA

Raid

1M+

Products Sold, Jan to Jun 2026

5,000+

# Offline Stores

$8.05

Avg. Price

4.3

Avg. Rating

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Raid Market Overview

According to Grips Intelligence in-store data tracked across Amazon, Lowe's, Ace Hardware, and Menards from January 1 to June 30, 2026, Raid—a brand owned by the privately held S.C. Johnson & Son—is not listed on any public exchange, as the company has remained independent of public markets for over a century, so no ticker applies. Over this period, revenue climbed 39.6% while the average product price edged down 2.0% to $8.09, pointing to volume-driven growth. Amazon led the channel mix with a 44.3% revenue share, followed by lowes.com at 23.4% and acehardware.com at 21.5%, with menards.com accounting for the remaining 10.3%. In the most recent quarter (April 1 to June 30, 2026), momentum accelerated as monthly revenue grew 16.4% and the average price rose 5.7% to $8.13. Together, these figures highlight a brand gaining traction across major retail channels even amid modest year-to-date pricing softness.

Revenue Share by Channel
Data covers Amazon, Lowe's, Ace Hardware, Menards

Raid's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 40% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Raid's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.

Average price

Absolute values in $

Start benchmarking for free

Raid's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Raid on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Raid's channels

REVENUE SHARE

Revenue distribution across tracked channels for Raid.

Channels by revenue share

Distribution in %

Raid's online vs offline revenue split

BY REVENUE

Raid sells 52% online and 48% offline. Online runs through 2 channels; offline through 3. Online share has moved from 1% in Feb to 58% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

52%

48%

Offline

Online share trend

Feb – Jun

Online channels

52%

Amazon.com
Lowes.com

Offline channels

48%

Ace Hardware stores
Lowe's stores
Menards stores

Raid's customer ratings

BY REVIEW COUNT

Across 1.29M ratings on 4 channels, Raid averages 4.3. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 1.29M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Raid

BY REVENUE

Amazon
Amazon
#1Raid Wasp & Hornet Killer Spray, Kills the entire nest, Kills Paper Wasps, Yellow Jackets, Mud Daubers and more, 14 oz (Pack of 2)

$9.99

Price

$1.11M

Revenue

#2Raid Ant Killer Baits, For Household Use, Child Resistant, 8 Count

$5.99

Price

$975K

Revenue

#3Raid Max Liquid Ant Bait; Kills Ants where they breed, 8 Bait Stations

$11.12

Price

$217K

Revenue

#4S C Johnson Wax 81666 Raid Fly/Insect Killer, 18-Ounce

$7.37

Price

$201K

Revenue

#5Raid Max Liquid Ant Bait; Kills Ants Where They Breed, for Indoor and Outdoor Use; 12 Bait Stations

$19.94

Price

$190K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

Get access to full product performance analysis

© Grips 2022 All Rights Reserved