Home/Insights/Brands/RaidProduct Intelligence - 2026 YTD USA

Raid

2M+

Products Sold, Jan to Aug 2026

5,300+

# Offline Stores

$8.22

Avg. Price

4.3

Avg. Rating

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Raid Market Overview

Grips Intelligence data covering January 1 through August 31, 2026 shows Raid, a brand of privately held S. C. Johnson & Son, generating in-store sales across four tracked channels: Amazon, lowes.com, acehardware.com and menards.com. Amazon leads with 42.3% of year-to-date revenue share, followed by Lowe's at 25.2%, Ace Hardware at 20.6% and Menards at 11.6%, indicating a distribution footprint that is diversified beyond a single dominant retailer. Revenue climbed 36.7% over the June–August 2026 timeseries window, with the most recent month adding a further 6.3% month-over-month gain. Average selling price across the portfolio sat at $8.22 year to date, rising 7.6% to $8.76 in the latest month, suggesting pricing strength contributed alongside volume. The assortment spans a wide price ladder, from roughly $1.92 fly ribbon multipacks at Menards to $15.50 perimeter protection kits on Amazon.

Revenue Share by Channel
Data covers Amazon, Lowe's, Ace Hardware, Menards

Raid's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 37% from Jun to Aug.

Monthly revenue

Indexed values, 0-100

Raid's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.

Average price

Absolute values in $

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Raid's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Raid on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Raid's channels

REVENUE SHARE

Revenue distribution across tracked channels for Raid.

Channels by revenue share

Distribution in %

Raid's online vs offline revenue split

BY REVENUE

Raid sells 54% online and 46% offline. Online runs through 2 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

54%

46%

Offline

Online channels

54%

Amazon.com
Lowes.com

Offline channels

46%

Ace Hardware stores
Lowe's stores
Menards stores

Raid's customer ratings

BY REVIEW COUNT

Across 1.48M ratings on 4 channels, Raid averages 4.3. Most reviews for the products are in the 4.0–4.2 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.3

/ 5

From 1.48M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for Raid

BY REVENUE

Lowe's
Lowe's
#1Raid Defend Concentrated Deep Reach Fogger 1.5 -oz Ready to use Roach killer 4 -Pack

$10.31

Price

$488K

Revenue

#2Raid Fly Bag Trap Outdoor Liquid Insect trap Insect Trap

$5.98

Price

$402K

Revenue

#3Raid Indoor Gel Cartridge Insect Trap 8 -Pack

$6.97

Price

$360K

Revenue

#4Raid Ant and Roach Lemon Scent Insect killer 20 -oz 2 -Pack

$11.12

Price

$217K

Revenue

#5Raid Defend Bug Spray 17.5 -oz Ready to use Insect killer

$6.69

Price

$193K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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