GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through August 31, 2026 across Amazon, acehardware.com, lowes.com and menards.com, Terro — a brand held by privately owned Woodstream Corporation — generated 62.0% of its year-to-date revenue on Amazon. Ace Hardware ranked a distant second at 21.5%, followed by Lowe's at 11.4% and Menards at 5.0%, leaving the brand heavily concentrated in a single channel. Revenue climbed 22.6% over the June–August tracked window, including 3.9% month-over-month growth in the most recent period. Pricing moved in the same direction, with the average selling price rising 14.9% to $11.87, well above the $10.61 year-to-date average. That combination of rising volume and rising price points to genuine demand strength rather than promotion-driven lift.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 15% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Terro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Terro.
BY REVENUE
Terro sells 66% online and 34% offline. Online runs through 2 channels; offline through 3. Online share has moved from 62% in Apr to 74% in Aug.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 3.98M ratings on 4 channels, Terro averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 3.98M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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