GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Amazon, acehardware.com, lowes.com and menards.com shows Terro, a brand under privately held Woodstream Corporation, concentrating the bulk of its sales in a single channel. Amazon alone accounted for 61.1% of year-to-date revenue, followed by acehardware.com at 21.9%, lowes.com at 12.0% and menards.com at just 4.9%. Momentum softened over the July–September period, with revenue down 11.4% overall and a 5.7% month-over-month decline in the most recent reading. Pricing moved in the opposite direction, with the average selling price rising 2.9% to $10.75 against a period average of $10.00. That combination of higher prices and falling revenue points to volume pressure rather than a loss of pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Terro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Terro.
BY REVENUE
Terro sells 67% online and 33% offline. Online runs through 2 channels; offline through 3. Online share has moved from 59% in May to 77% in Sep.
Online
67%
33%
Offline
Online channels
67%
Offline channels
33%
BY REVIEW COUNT
Across 3.93M ratings on 4 channels, Terro averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 3.93M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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