GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, acehardware.com, lowes.com and menards.com, Terro maintained an average product price of $10.35. Amazon dominated the brand's revenue mix with a 61.0% share, followed by acehardware.com at 22.3%, while lowes.com and menards.com contributed 11.0% and 5.5% respectively. Momentum was strong through the peak summer season, with revenue up 18.0% month-over-month and 27.0% higher across the May–July window. Pricing also firmed over the same stretch, rising 7.6% month-over-month to $11.12 and 10.5% overall, suggesting demand held up even as average selling prices climbed. Assortment skews toward lower-priced ant bait multipacks at hardware retailers versus higher-ticket bundles on Amazon, where top items ranged from $12.29 to $16.68.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 27% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Terro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Terro.
BY REVENUE
Terro sells 64% online and 36% offline. Online runs through 2 channels; offline through 3.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 3.98M ratings on 4 channels, Terro averages 4.4★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.4
/ 5
From 3.98M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
