GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, acehardware.com, and lowes.com from January to February 2026, Terro maintains a strong digital retail presence with Amazon commanding a dominant 73.3% share of the brand's online revenue. The brand's average product price sits at $11.33, though pricing has trended downward with an overall 8.6% decrease over the observed period. Terro's revenue has faced notable headwinds, declining 25.1% over the trailing months, signaling potential seasonal softness or shifting consumer demand. Ace Hardware holds the second-largest revenue share at 17.7%, followed by Lowe's at 8.0%, indicating that while Amazon is the clear leader, home improvement retailers still capture a meaningful portion of Terro's online sales. These trends suggest the brand may benefit from diversifying its retail channel strategy and stabilizing pricing to protect revenue performance heading into the spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 25% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Terro on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Terro.
BY REVENUE
