GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Ace Hardware, Home Depot, and Amazon, Ettore's retail footprint is heavily concentrated in a single account. Lowe's alone accounts for 80.0% of year-to-date revenue, leaving Ace Hardware (9.3%), Home Depot (7.7%), and Amazon (3.0%) as comparatively minor contributors. The brand's average product price sits at $14.79, positioning it firmly in the value tier of its shelf space. Momentum softened over the July–September window, with revenue declining 3.4% across the period and falling 2.7% in the most recent month alone. Pricing followed a similar path, with the average selling price easing 2.7% to $14.39, suggesting discounting has yet to offset the revenue slide.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 3% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Ettore on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ettore.
BY REVENUE
Ettore sells 22% online and 78% offline. Online runs through 3 channels; offline through 2.
Online
22%
78%
Offline
Online channels
22%
Offline channels
78%
BY REVIEW COUNT
Across 177K ratings on 4 channels, Ettore averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 177K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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