GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked Ettore across Lowe's, Ace Hardware, Home Depot and Amazon from January 1 to August 31, 2026, offering a clear read on where the brand's retail demand sits. The standout figure is channel concentration: Lowe's accounts for 78.3% of year-to-date revenue, far ahead of Ace Hardware at 10.7%, Home Depot at 7.9% and Amazon at just 3.1%. Average product price held at $14.83 for the period, though the monthly trend softened to $14.58, a 1.5% month-over-month dip and a 3.3% decline overall. Revenue followed a similar path, easing 0.6% versus the prior month and falling 9.6% across the tracked window. That combination of price erosion and heavy single-retailer dependence is the key dynamic to watch for Ettore heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Ettore on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ettore.
BY REVENUE
Ettore sells 20% online and 80% offline. Online runs through 3 channels; offline through 2.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 188K ratings on 4 channels, Ettore averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 188K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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