GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data spanning January 1 to June 30, 2026, and tracking Lowe's, Ace Hardware, Home Depot, and Amazon, Ettore commanded an average product price of $14.42 across the period. Lowe's dominated the brand's in-store revenue mix with a 74.6% share, far ahead of Ace Hardware at 12.8% and Home Depot at 9.4%, while Amazon trailed at just 2.8%. Over the April 1 to June 30, 2026 timeseries window, Ettore's revenue slipped modestly, down 0.6% overall and 3.8% in the most recent month. Average price showed a similarly muted trajectory, edging up 0.8% overall even as it dipped 1.0% month-over-month to $14.98. Together, the Grips Intelligence figures point to a brand with heavily concentrated channel exposure and broadly stable pricing amid slight top-line softness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Ettore on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ettore.
BY REVENUE
Ettore sells 18% online and 82% offline. Online runs through 3 channels; offline through 2. Online share has moved from 17% in Feb to 23% in Jun.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 230K ratings on 4 channels, Ettore averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 230K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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