GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Ace Hardware, Home Depot and Amazon shows Ettore concentrated in a single retail relationship, with Lowe's accounting for 77.4% of year-to-date revenue. Ace Hardware (11.4%) and Home Depot (8.2%) follow well behind, while Amazon contributes just 2.8%, leaving the brand heavily exposed to shelf decisions at one account. Momentum has softened over the tracked window, with revenue down 12.4% overall and a 9.0% month-over-month decline in the most recent period. Pricing has also drifted lower, with the average price easing 2.6% to roughly $14.74, against a period-wide average of $14.68. Together, the data points to a brand holding strong placement at its lead retailer but facing both volume and price pressure heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Ettore on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Ettore.
BY REVENUE
Ettore sells 19% online and 81% offline. Online runs through 3 channels; offline through 2. Online share has moved from 12% in Mar to 23% in Jul.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 204K ratings on 4 channels, Ettore averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 204K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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