GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, Ettore commands a strong retail presence with Lowe's accounting for a dominant 72.5% of total revenue share, followed by Ace Hardware at 13.3% and Home Depot at 9.9%. The brand maintains an average product price of $14.13, with pricing trending upward by 7.8% over the tracked period. Amazon represents just 3.8% of Ettore's revenue share, indicating the brand's performance is heavily concentrated within traditional home improvement retailers. Overall revenue grew 4.5% during the reporting period, signaling steady demand across tracked channels. These insights position Ettore as a brand with a highly concentrated retail footprint and a consistent upward trajectory in both pricing and revenue.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 8% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Ettore on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Ettore.
BY REVENUE
Ettore sells 17% online and 83% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 25% in Jan to 20% in May.
Online
17%
83%
Offline
Online channels
17%
Offline channels
83%
BY REVIEW COUNT
Across 247K ratings on 4 retailers, Ettore averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 247K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
