GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's and Home Depot between January 1 and September 30, 2026, MOXIE — a brand of The Coca-Cola Company (NYSE: KO) — carried an average product price of $10.43. Channel distribution is heavily concentrated, with lowes.com accounting for 98.5% of year-to-date revenue and homedepot.com contributing just 1.5%. Over the most recent tracked quarter, revenue slipped 4.3% overall, including a 6.4% month-over-month decline in the latest period. Average selling price moved in the opposite direction, rising 3.1% across the quarter to $10.60, up 3.0% versus the prior month. The combination of softening revenue and firming price points suggests unit volume, rather than pricing, is the primary drag on MOXIE's recent performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for MOXIE on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for MOXIE.
BY REVIEW COUNT
Across 517K ratings on 2 channels, MOXIE averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 517K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.55
Price
$731K
Revenue
$18.59
Price
$610K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis