GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracking Lowe's, Home Depot, and Amazon from January 1 to June 30, 2026, MOXIE—a private-label brand of Lowe's Companies, Inc. whose common stock is traded on the New York Stock Exchange (NYSE) under the ticker symbol "LOW"—grew revenue 9.6% over the period, with an additional 0.7% month-over-month gain in the latest reading. The brand is overwhelmingly concentrated at Lowe's, which commands a 95.8% revenue share, while Home Depot and Amazon each account for just 2.1%. MOXIE's average product price held at $10.70 across the period, though it edged down 1.7% overall and 1.1% month-over-month to $10.60. Among its top-selling SKUs at Lowe's are its Ultra paper towel multipacks and 13-gallon drawstring trash bags priced at roughly $19.96. Together, these Grips Intelligence datapoints point to steady revenue momentum paired with modest pricing softness and heavy channel concentration.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for MOXIE on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for MOXIE.
BY REVENUE
MOXIE sells 5% online and 95% offline. Online runs through 3 channels; offline through 1.
Online
5%
95%
Offline
Online channels
5%
Offline channels
95%
BY REVIEW COUNT
Across 512K ratings on 3 channels, MOXIE averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 512K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.94
Price
$759K
Revenue
$17.49
Price
$647K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
