GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data for January–February 2026, MOXIE generates the vast majority of its online revenue through Lowes.com, which accounts for a dominant 98.8% share compared to just 1.2% from HomeDepot.com. The brand's average product price during this period stood at $10.56, reflecting a 4.5% overall decline in average pricing over the trailing three-month window. MOXIE experienced a notable 27.1% revenue drop over the same trailing period, with a 6.8% month-over-month decline in the most recent month, signaling a downward sales trend. Among MOXIE's top-listed products on Lowe's, individual item prices range from approximately $13.48 to $20.01, positioning the brand in an accessible price tier. This heavy reliance on a single retail channel, combined with falling revenue and pricing, suggests MOXIE may need to diversify its distribution strategy to stabilize performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 27% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 4% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for MOXIE on Home Depot.
REVENUE SHARE
Revenue distribution across tracked retailers for MOXIE.
BY REVENUE
$20.01
Price
$265K
Revenue
$17.48
Price
$128K
Revenue