GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Lowe's, Amazon, and Home Depot, MOXIE — a brand of The Coca-Cola Company (NYSE: KO) — shows a highly concentrated retail footprint. Lowe's accounts for 96.5% of year-to-date revenue, leaving Amazon at just 1.8% and Home Depot at 1.7%, making the brand's performance almost entirely dependent on a single retail partner. The average product price sits at $10.59, with the most recent monthly reading at $10.40, up 0.4% month over month but down 1.9% across the tracked period. Revenue followed a similar pattern, rising 2.8% in the latest month yet finishing 5.5% lower overall. Together, these figures point to a brand holding its pricing roughly flat while facing modest top-line pressure and limited channel diversification.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for MOXIE on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for MOXIE.
BY REVIEW COUNT
Across 513K ratings on 3 channels, MOXIE averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 513K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$20.26
Price
$749K
Revenue
$13.48
Price
$663K
Revenue
$18.16
Price
$650K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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