GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Xtreme generated an average product price of $10.62 across tracked retailers between January and May 2026. The brand's retail distribution is heavily concentrated, with Menards commanding a dominant 79.0% revenue share compared to Amazon's 20.0%. Notably, Xtreme experienced a 14.2% decline in overall revenue during the tracked period, despite average prices rising 13.9%, suggesting a volume-driven contraction. The most recent month showed signs of stabilization, with revenue edging up 0.2% month-over-month and average price climbing 7.9% to $11.45. This pricing-versus-volume dynamic positions Xtreme at a critical inflection point as the brand navigates its retail strategy heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Xtreme on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Xtreme.
BY REVENUE
Xtreme sells 21% online and 79% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 14% in Jan to 32% in May.
Online
21%
79%
Offline
Online channels
21%
Offline channels
79%
BY REVIEW COUNT
Across 73K ratings on 2 retailers, Xtreme averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 73K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
