GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Amazon and Home Depot from January 1 to September 30, 2026 shows Xtreme operating at a modest average product price of $10.94. Menards dominates the brand's retail footprint with 79.7% of year-to-date revenue, far ahead of Amazon at 18.1% and homedepot.com at just 2.2%. Recent momentum has softened, with revenue down 5.6% month-over-month and 5.7% across the July-to-September window. Pricing, however, has moved the other way, rising 5.9% in the latest month to $11.52 and 4.3% over the quarter. That combination of firmer pricing against easing revenue suggests Xtreme is trading volume for margin as its heavy Menards concentration shapes overall performance.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Xtreme on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Xtreme.
BY REVENUE
Xtreme sells 20% online and 80% offline. Online runs through 2 channels; offline through 1.
Online
20%
80%
Offline
Online channels
20%
Offline channels
80%
BY REVIEW COUNT
Across 56K ratings on 3 channels, Xtreme averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 56K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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