GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Xtreme generated an average product price of $10.62 across tracked retailers between January and May 2026. The brand's retail distribution is heavily concentrated, with Menards commanding a dominant 79.0% revenue share compared to Amazon's 20.0%. Notably, Xtreme experienced a 14.2% decline in overall revenue during the tracked period, despite average prices rising 13.9%, suggesting a volume-driven contraction. The most recent month showed signs of stabilization, with revenue edging up 0.2% month-over-month and average price climbing 7.9% to $11.45. This pricing-versus-volume dynamic positions Xtreme at a critical inflection point as the brand navigates its retail strategy heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Xtreme on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Xtreme.
BY REVENUE
Xtreme sells 18% online and 82% offline. Online runs through 2 channels; offline through 1. Online share has moved from 11% in Jan to 29% in May.
Online
18%
82%
Offline
Online channels
18%
Offline channels
82%
BY REVIEW COUNT
Across 71K ratings on 3 channels, Xtreme averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 71K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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