GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, lowes.com and menards.com between January 1 and August 31, 2026, BELL — a brand under privately held Revelyst, Inc. — shows heavy concentration in a single retail channel. Amazon accounts for 92.6% of year-to-date revenue, leaving lowes.com at 5.0% and menards.com at just 2.4%. The average product price across the tracked period sits at $19.47, with the most recent month registering $18.66, a 3.5% month-over-month decline and a 5.1% drop overall. Revenue has also softened, falling 12.8% versus the prior month and 7.5% across the measured trend window. Together, these figures point to a brand facing simultaneous pricing and volume pressure while remaining highly dependent on one marketplace for nearly all of its sales.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for BELL on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for BELL.
BY REVIEW COUNT
Across 2.64M ratings on 3 channels, BELL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.64M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$18.39
Price
$212K
Revenue
$36.27
Price
$158K
Revenue
$38.51
Price
$101K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
