GRIPS CUSTOMERS & RESEARCH PARTNERS
BELL, a brand under the privately held Revelyst, Inc., generated the bulk of its measured sales through a single channel, with Amazon accounting for 89.4% of year-to-date revenue versus 7.0% at lowes.com and 3.5% at menards.com, according to Grips Intelligence in-store data covering January 1 through September 30, 2026. Across that period and those tracked retail channels, revenue declined 19.0%, including a 6.1% month-over-month drop in the most recent period. Pricing softened alongside volume, with the average price falling 7.5% over the timeframe to $17.72, below the $18.49 period average. That combination of falling revenue and declining average price points to a demand-and-pricing squeeze rather than a simple channel shift. With nearly nine in ten dollars tied to one retailer, BELL's performance remains closely linked to its Amazon trajectory.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for BELL on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for BELL.
BY REVIEW COUNT
Across 2.23M ratings on 3 channels, BELL averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.23M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$88.91
Price
$45K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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