Vibe

Vibe Market Overview

Grips Intelligence in-store data tracked across Amazon, homedepot.com and menards.com from January 1 to August 31, 2026 shows Vibe, a brand under privately held Penske Media Corporation, generating just over half its year-to-date revenue on Amazon at 51.6%, with homedepot.com close behind at 42.8% and menards.com contributing the remaining 5.6%. That near-even split between the top two channels is unusual and points to a retail footprint that is not dependent on a single marketplace. Revenue momentum has been strong in the most recent months, rising 34.2% month over month and 17.8% across the June to August tracked window. At the same time, average selling price fell 16.0% month over month to $133.45 and is down 14.2% over the period, suggesting growth is being supported by sharper pricing. The brand's overall average product price of $120.37 sits well below the $346 to $500 range seen on its leading Home Depot listings, indicating a wide assortment spread across price tiers.