According to Grips Intelligence in-store data tracked across Home Depot and Menards from January 1 to September 30, 2026, Cerrowire — a brand ultimately under Berkshire Hathaway (NYSE: BRK.B) — generates two-thirds of its revenue through a single retail partner. Home Depot accounts for 66.6% of year-to-date revenue, with Menards contributing the remaining 33.4%, leaving the brand's performance closely tied to one account. Average product price sits at $102.75 year-to-date, though the most recent month tracked reached $111.90, a 13.9% month-over-month increase. Pricing has climbed roughly 10.0% over the measured period, signaling either mix shift toward higher-value items or upward cost pass-through. Revenue, however, moved in the opposite direction, slipping 1.8% month-over-month and 7.6% across the tracked window, suggesting higher prices have not offset softer unit demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Cerrowire on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Cerrowire.
BY REVENUE
Cerrowire sells 66% online and 34% offline. Online runs through 1 channel; offline through 1.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 172K ratings on 2 channels, Cerrowire averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 172K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis