GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wrap-It generated the majority of its revenue through Menards, which accounted for 64.9% of total revenue share between January and May 2026, followed by Ace Hardware at 34.1% and Lowe's at just 1.1%. The brand's average product price stood at $3.11 across all tracked retailers during this period. Notably, Wrap-It's average price saw a significant 66.6% month-over-month increase in the most recent period, reflecting a shift in product mix or pricing strategy. However, the brand experienced a 14.2% overall revenue decline over the tracked timeframe, suggesting potential headwinds despite the pricing adjustments. These trends highlight Wrap-It's heavy reliance on Menards as its primary retail channel, with considerable room for growth at Lowe's and other major home improvement retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 14% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wrap-It on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Wrap-It.
BY REVENUE
$8.99
Price
$15K
Revenue