Wrap-It

Wrap-It Market Overview

According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Menards, Ace Hardware, and Lowe's, Wrap-It's revenue grew 18.9% over the tracked period, including a 27.8% month-over-month gain in the most recent period. Distribution is heavily concentrated, with Menards accounting for 55.2% of year-to-date revenue and Ace Hardware a further 41.4%, leaving Lowe's at just 3.4%. That split leaves the brand's performance closely tied to two retail partners, with limited diversification beyond them. Average selling price came in at $3.33 for the period, though the most recent monthly reading fell 45.2% to $2.46 — a 54.8% decline overall. The combination of rising revenue and a sharply lower average price points to a mix shift toward lower-priced, higher-volume assortments rather than pure demand expansion.