Wrap-It

Wrap-It Market Overview

According to in-store data from Grips Intelligence, Wrap-It generated the majority of its revenue through Menards, which accounted for 64.9% of total revenue share between January and May 2026, followed by Ace Hardware at 34.1% and Lowe's at just 1.1%. The brand's average product price stood at $3.11 across all tracked retailers during this period. Notably, Wrap-It's average price saw a significant 66.6% month-over-month increase in the most recent period, reflecting a shift in product mix or pricing strategy. However, the brand experienced a 14.2% overall revenue decline over the tracked timeframe, suggesting potential headwinds despite the pricing adjustments. These trends highlight Wrap-It's heavy reliance on Menards as its primary retail channel, with considerable room for growth at Lowe's and other major home improvement retailers.