Wrap-It

Wrap-It Market Overview

According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Menards, Ace Hardware, and Lowe's, Wrap-It saw its revenue decline 11.3% over the period, with a further 1.3% month-over-month drop in the most recent month tracked. Menards was the dominant sales channel with a 61.3% revenue share, followed by Ace Hardware at 36.6%, while Lowe's contributed just 2.0%. The brand's average product price climbed sharply, rising 123.0% across the full period and increasing 29.1% month-over-month to $5.44 in the latest month. This steep pricing shift alongside falling revenue points to a notable strategic repositioning within the brand's in-store performance during the first half of 2026.