Wrap-It

Wrap-It Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 tracks Wrap-It, a brand operated by privately held JJAAMM, LLC, across three retail channels: Menards, Ace Hardware and Lowe's. Menards accounts for the majority of year-to-date revenue at 52.7%, with Ace Hardware close behind at 42.8% and Lowe's contributing a marginal 4.4%. That concentration means roughly 95% of Wrap-It's tracked sales hinge on just two retail partners, leaving limited diversification if either relationship shifts. Revenue has softened over the period, declining 4.2% overall and falling 25.1% in the most recent month measured against the prior month. Pricing has been volatile as well, with the average product price settling at $3.36 — down 13.6% across the period despite a 57.7% month-over-month spike to $3.87.