Wrangler

Wrangler Market Overview

According to Grips Intelligence data tracking Amazon, Home Depot, Menards, and Lowe's from January to February 2026, Wrangler maintained an average product price of $30.88 across all monitored retailers. Amazon dominated Wrangler's revenue distribution, commanding a 52.3% share — more than double that of its nearest competitors, Home Depot (21.1%) and Menards (20.7%), while Lowe's trailed significantly at just 5.9%. Notably, Wrangler's overall revenue declined 44.9% over the trailing period, with a 29.9% month-over-month drop, signaling a significant slowdown in consumer demand heading into early 2026. Despite the revenue contraction, average pricing showed resilience with a 5.4% overall increase over the same trailing period, suggesting the brand has maintained pricing power even amid softening sales volumes. Wrangler's diversified retail presence across both traditional e-commerce and home improvement channels positions it uniquely, though the steep revenue decline warrants close monitoring in the months ahead.