GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, Home Depot, Menards, and Lowe's from January to February 2026, Wrangler maintained an average product price of $30.88 across all monitored retailers. Amazon dominated Wrangler's revenue distribution, commanding a 52.3% share — more than double that of its nearest competitors, Home Depot (21.1%) and Menards (20.7%), while Lowe's trailed significantly at just 5.9%. Notably, Wrangler's overall revenue declined 44.9% over the trailing period, with a 29.9% month-over-month drop, signaling a significant slowdown in consumer demand heading into early 2026. Despite the revenue contraction, average pricing showed resilience with a 5.4% overall increase over the same trailing period, suggesting the brand has maintained pricing power even amid softening sales volumes. Wrangler's diversified retail presence across both traditional e-commerce and home improvement channels positions it uniquely, though the steep revenue decline warrants close monitoring in the months ahead.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 45% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Wrangler on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wrangler.
