GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Menards, Home Depot and Lowe's from January 1 to September 30, 2026 shows Wrangler, a named segment of New York Stock Exchange-listed Kontoor Brands (NYSE: KTB), concentrating the vast majority of its measured revenue in a single channel. Amazon alone accounts for 83.3% of year-to-date revenue, with menards.com a distant second at 12.4% and homedepot.com and lowes.com contributing just 3.3% and 1.1% respectively. The brand's average product price sits at $32.95, though pricing has softened 3.5% over the tracked period, with a 2.6% month-over-month decline to $32.68 in the most recent period. Revenue has also trended lower, falling 12.4% overall and 6.7% versus the prior month. That combination of price erosion and volume decline, paired with heavy single-channel dependence, is the key dynamic to watch for Wrangler heading into the next reporting cycle.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 12% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Wrangler on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wrangler.
BY REVENUE
Wrangler sells 87% online and 13% offline. Online runs through 2 channels; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 1.92M ratings on 4 channels, Wrangler averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 1.92M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
