GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wrangler generated an average product price of $38.44 across four tracked retailers — Amazon, Home Depot, Menards, and Lowe's — during the January to April 2026 period. Amazon dominated Wrangler's revenue share at 90.2%, far outpacing Home Depot (4.5%), Menards (3.8%), and Lowe's (1.5%). Notably, Wrangler's overall revenue declined 20.5% over the tracked period, signaling a significant downward trend worth monitoring. Despite the revenue drop, average pricing showed resilience with a 5.0% month-over-month increase in the most recent period, while only dipping 0.8% overall. This combination of heavy Amazon dependency, falling revenue, and relatively stable pricing paints a complex picture for Wrangler's near-term retail performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 19% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Wrangler on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wrangler.
BY REVENUE
Wrangler sells 91% online and 9% offline. Online runs through 2 retailers; offline through 2.
Online
91%
9%
Offline
Online channels
91%
Offline channels
9%
BY REVIEW COUNT
Across 14M ratings on 3 retailers, Wrangler averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 14M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
