GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, menards.com, homedepot.com and lowes.com from January 1 to July 31, 2026, Wrangler — a named segment of Kontoor Brands (NYSE: KTB) — shows a heavily concentrated channel mix. Amazon alone accounted for 84.5% of year-to-date revenue, with menards.com a distant second at 11.3% and homedepot.com and lowes.com contributing just 3.1% and 1.1% respectively. Momentum was strong over the May–July 2026 window, where revenue climbed 30.9% overall and rose 19.5% month over month in the final period. Pricing moved higher alongside volume, with the average price up 10.0% across the same stretch to $36.32, above the $34.93 year-to-date average. That combination of rising revenue and rising average price suggests demand held up without discount-led support, though the reliance on a single dominant channel remains the key structural risk.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 31% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Wrangler on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wrangler.
BY REVENUE
Wrangler sells 88% online and 12% offline. Online runs through 2 channels; offline through 2.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 14M ratings on 4 channels, Wrangler averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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