GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 and tracking Amazon, Menards, Home Depot, and Lowe's, Wrangler—owned by publicly traded Kontoor Brands (NYSE: KTB)—generated revenue growth of 8.6% over the period, with an additional 9.6% month-over-month gain in the most recent tracked month. Amazon dominated the channel mix, capturing 84.3% of revenue share, while Menards followed at 11.5%, and Home Depot and Lowe's trailed at 3.1% and 1.0% respectively. The average product price rose to $35.41 in the latest month, up 7.2% versus the prior month, though the overall period saw a more modest 1.0% increase to an average of $34.98. This combination of accelerating revenue momentum and rising price points signals strengthening demand across Wrangler's retail footprint. The heavy concentration on Amazon underscores the brand's reliance on marketplace distribution relative to its home-improvement retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 9% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Wrangler on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Wrangler.
BY REVENUE
Wrangler sells 87% online and 13% offline. Online runs through 2 channels; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 14M ratings on 4 channels, Wrangler averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 14M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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