GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wrangler recorded an average product price of $32.22 across Amazon, Home Depot, Menards, and Lowe's during Q1 2026 (January–March). Amazon dominated Wrangler's revenue share at 59.9%, far outpacing Home Depot (19.7%), Menards (13.8%), and Lowe's (6.6%). Notably, the brand experienced a significant overall revenue decline of 29.7% over the quarter, paired with a 14.6% drop in average price. This pricing pressure suggests increased discounting or a shift toward lower-priced product lines across its retail partners. These trends signal a challenging quarter for Wrangler and are worth monitoring as the brand heads into Q2 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 30% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 15% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Wrangler on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wrangler.
BY REVENUE
