GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wrangler generated an average product price of $38.44 across four tracked retailers — Amazon, Home Depot, Menards, and Lowe's — during the January to April 2026 period. Amazon dominated Wrangler's revenue share at 90.2%, far outpacing Home Depot (4.5%), Menards (3.8%), and Lowe's (1.5%). Notably, Wrangler's overall revenue declined 20.5% over the tracked period, signaling a significant downward trend worth monitoring. Despite the revenue drop, average pricing showed resilience with a 5.0% month-over-month increase in the most recent period, while only dipping 0.8% overall. This combination of heavy Amazon dependency, falling revenue, and relatively stable pricing paints a complex picture for Wrangler's near-term retail performance.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 21% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Wrangler on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wrangler.
BY REVENUE
