GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering Q1 2026 (January 1 to March 31, 2026), Realtree generated an average product price of $40.97 across tracked retailers including Amazon, Home Depot, and Lowe's. Amazon dominated Realtree's revenue share at 80.0%, making it the brand's primary retail channel by a significant margin. Home Depot accounted for 11.9% of revenue share, followed by Lowe's at 7.8%, indicating a highly concentrated distribution strategy. Notably, Realtree experienced a substantial 92.9% decline in overall revenue during the tracked period, paired with a 67.3% decrease in average product price. These trends suggest significant shifts in Realtree's pricing and sales performance that warrant close monitoring in the coming quarters.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 93% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 67% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Realtree.
