GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Realtree demonstrated strong momentum with revenue growing 94.6% over the tracked period. Amazon dominates as Realtree's primary retail channel, commanding an impressive 82.8% share of total revenue. The brand's average product price stands at $30.05, with pricing trending upward by 39.8% over the period, signaling either a shift toward premium offerings or strengthening demand. Lowes.com and HomeDepot.com account for the remaining revenue share at 8.8% and 7.9% respectively, indicating a highly concentrated distribution strategy. This data suggests Realtree is experiencing significant sales acceleration heading into mid-2026, with Amazon clearly serving as its dominant marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 96% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 40% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Realtree.
BY REVENUE
Realtree sells 88% online and 12% offline. Online runs through 3 channels; offline through 2. Online share has moved from 98% in Jan to 89% in May.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 8.5K ratings on 3 channels, Realtree averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 8.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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