GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 through August 31, 2026 across Amazon, Lowes.com and HomeDepot.com, Realtree — a brand of the privately held Jordan Outdoor Enterprises — has seen its revenue slip 13.2% over the measured period. Amazon dominates the brand's channel mix at 75.7% of year-to-date revenue, with Lowes.com contributing 21.7% and HomeDepot.com a marginal 1.8%. The most recent month showed continued softness, with revenue falling another 7.5% versus the prior month. Pricing has held relatively steady, averaging $28.09 year to date and $28.87 in the latest month, a 1.9% month-over-month uptick despite a 3.4% decline across the full period. The combination of heavy Amazon concentration and a mid-to-high $20s price point suggests limited pricing leverage as demand cools.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Realtree.
BY REVENUE
Realtree sells 87% online and 13% offline. Online runs through 3 channels; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 2.06K ratings on 3 channels, Realtree averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 2.06K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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