GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Lowes.com, and HomeDepot.com, Realtree demonstrated strong momentum with revenue growing 94.6% over the tracked period. Amazon dominates as Realtree's primary retail channel, commanding an impressive 82.8% share of total revenue. The brand's average product price stands at $30.05, with pricing trending upward by 39.8% over the period, signaling either a shift toward premium offerings or strengthening demand. Lowes.com and HomeDepot.com account for the remaining revenue share at 8.8% and 7.9% respectively, indicating a highly concentrated distribution strategy. This data suggests Realtree is experiencing significant sales acceleration heading into mid-2026, with Amazon clearly serving as its dominant marketplace.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 95% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 40% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Realtree.
BY REVENUE
Realtree sells 93% online and 7% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 100% in Jan to 89% in May.
Online
93%
7%
Offline
Online channels
93%
Offline channels
7%
BY REVIEW COUNT
Across 12K ratings on 3 retailers, Realtree averages 4.7★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.7
/ 5
From 12K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
