GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon, homedepot.com, and lowes.com from January to February 2026, Realtree demonstrates a heavily Amazon-dependent revenue profile, with the marketplace commanding 81.6% of the brand's total revenue share across tracked retailers. Home Depot and Lowe's account for a combined 18% of revenue, at 12.2% and 5.8% respectively, suggesting limited but notable distribution in the home improvement channel. The brand's average product price during this period stood at $44.53, positioning it in an accessible mid-range price tier for consumers. Notably, Realtree experienced a significant revenue decline of over 80% across the tracked period, paired with a 35% drop in average price, signaling possible post-holiday seasonal softening or aggressive discounting strategies. These trends suggest that while Realtree maintains strong marketplace visibility, its pricing and revenue stability across these key retailers may warrant closer monitoring heading into the spring season.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 80% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 35% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Realtree.
