GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Realtree generated an average product price of $30.34 across tracked retailers between January and April 2026. Amazon dominated Realtree's revenue share at 80.0%, far outpacing homedepot.com at 9.8% and lowes.com at 9.6%. The brand experienced a notable revenue decline of 68.3% over the tracked period, signaling potential challenges in maintaining sales momentum. Meanwhile, Realtree's average price saw a 22.4% overall decrease, though the most recent month showed a 19.9% price rebound. These trends suggest Realtree is navigating a shifting competitive landscape across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 68% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 22% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Realtree.
