GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, lowes.com and homedepot.com from January 1 to July 31, 2026 shows Realtree, a brand of the privately held Jordan Outdoor Enterprises, holding an average product price of $25.66. Amazon dominates the brand's revenue mix at 75.3% share, while lowes.com contributes 21.1% and homedepot.com trails at just 2.7%. Momentum has softened over the May–July window, with revenue falling 11.1% month-over-month and 6.6% across the period. Pricing has followed a similar path, with the average selling price easing 8.1% month-over-month to $26.20 and declining 5.6% overall. Together, the figures point to a brand with heavy single-channel concentration and mild pricing pressure heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 6% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Realtree.
BY REVENUE
Realtree sells 87% online and 13% offline. Online runs through 3 channels; offline through 2.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 5.5K ratings on 3 channels, Realtree averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 5.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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