GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 through September 30, 2026, Realtree's measured revenue grew 228.2% over the period. Amazon accounts for the clear majority of that revenue at a 64.8% share, while lowes.com contributes 33.4%, leaving the brand's visible performance heavily concentrated in a single channel. Momentum has been strongest in recent months, with revenue rising 88.4% month over month in the most recent period covered by the July–September timeseries. Pricing has moved up alongside volume: the average product price climbed 38.9% across the period to $24.41, a 2.5% increase versus the prior month, against a year-to-date average of $20.70. Together, the simultaneous expansion in revenue and realized price points to strengthening demand rather than discount-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 270% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 46% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Realtree.
BY REVENUE
Realtree sells 81% online and 19% offline. Online runs through 3 channels; offline through 2. Online share has moved from 80% in May to 91% in Sep.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 3.52K ratings on 2 channels, Realtree averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 3.52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$41.95
Price
$8.3K
Revenue
$41.95
Price
$6.8K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
