GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, Lowe's, and Home Depot, Realtree's in-store revenue grew 45.5% over the tracked period, signaling strong momentum in the outdoor retail category. Amazon dominated the brand's channel mix with a 72.3% revenue share, followed by lowes.com at 15.5% and homedepot.com at 11.3%. The brand's average product price climbed to $28.51, representing a 9.4% increase over the period as pricing power strengthened. This combination of accelerating revenue and rising average prices underscores Realtree's expanding footprint across major U.S. offline retail channels in the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 45% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 9% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Realtree on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Realtree.
BY REVENUE
Realtree sells 85% online and 15% offline. Online runs through 3 channels; offline through 2. Online share has moved from 34% in Feb to 89% in Jun.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 5.5K ratings on 3 channels, Realtree averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 5.5K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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