GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to August 31, 2026 shows Mossy Oak, a brand of the privately held Haas Outdoors, operating at an average product price of $23.56. Amazon dominates the brand's measured footprint with 98.6% of year-to-date revenue, leaving lowes.com with just 1.2%. Momentum softened over the summer, with revenue down 5.5% month-over-month and 10.3% across the tracked June–August window. Pricing followed a similar path, with the average selling price easing 2.1% month-over-month to $21.76 and declining 7.6% over the period. The combination of falling revenue and softening prices suggests discount-led competition rather than volume-driven growth in the brand's offline retail presence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Mossy Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mossy Oak.
BY REVIEW COUNT
Across 736K ratings on 2 channels, Mossy Oak averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 736K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.98
Price
$133K
Revenue
$15.63
Price
$89K
Revenue
$23.08
Price
$44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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