GRIPS CUSTOMERS & RESEARCH PARTNERS
Mossy Oak's e-commerce footprint is overwhelmingly concentrated, with Grips Intelligence in-store data showing that Amazon accounted for 98.6% of the brand's revenue share year-to-date. Across the January 1 to June 30, 2026 tracking window covering the Amazon channel, momentum softened notably, with overall revenue declining 30.4% and the most recent month falling 24.9% versus the prior period. Pricing pressure accompanied the slowdown, as the average price slipped to $22.47, an 8.1% month-over-month drop and an 11.3% decline overall, against a broader average product price of $25.05. Among top listings, higher-ticket items such as the Hunting Field Dressing Kit at $57.02 and the Lightweight Camo Hunting Pants at $69.99 anchor the premium end of the assortment. Together, these Grips Intelligence figures point to a brand facing both revenue and pricing headwinds while remaining almost entirely dependent on a single retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 30% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Mossy Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mossy Oak.
BY REVIEW COUNT
Across 768K ratings on 1 channel, Mossy Oak averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 768K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.98
Price
$171K
Revenue
$39.57
Price
$105K
Revenue
$57.02
Price
$61K
Revenue
$15.43
Price
$55K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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