GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026, Mossy Oak's retail presence is overwhelmingly concentrated on Amazon, which accounts for 99.1% of the brand's total revenue share. The brand's average product price sits at $26.84, though pricing has trended downward with a 5.7% decline over the tracked period. Revenue performance has also softened, dropping 10.2% over the same window, signaling potential challenges in consumer demand or competitive pressure. Despite the overall dip, Mossy Oak's top-performing products on Amazon are priced well above the brand average, with field dressing kits commanding prices between $56.99 and $62.72. These dynamics suggest that while Mossy Oak maintains a strong single-channel strategy, the brand may need to diversify its retail footprint and address its declining revenue trajectory heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Mossy Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mossy Oak.
BY REVIEW COUNT
Across 622K ratings on 1 channel, Mossy Oak averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 622K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.99
Price
$146K
Revenue
$39.57
Price
$105K
Revenue
$57.02
Price
$61K
Revenue
$27.99
Price
$40K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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