GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Mossy Oak generated nearly all of its revenue through Amazon, which accounted for 99.0% of retailer revenue share during Q1 2026 (January–March 2026). The brand's average product price stood at $27.18, though this figure reflected a 13.1% overall decrease in average pricing over the tracked period. Revenue performance showed significant headwinds, with a 70.1% total revenue decline observed across the quarter. Despite the challenging sales environment, Mossy Oak's top-performing products on Amazon were concentrated in higher-priced outdoor tool kits, with its Hunting Field Dressing Kits priced between $56.99 and $62.72, well above the brand's overall average.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 70% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 13% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Mossy Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Mossy Oak.
BY REVENUE
$62.72
Price
$367K
Revenue
$27.99
Price
$236K
Revenue
$39.78
Price
$212K
Revenue
$29.96
Price
$110K
Revenue
