GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Mossy Oak generated nearly all of its tracked revenue through Amazon, which accounted for 99.0% of retailer share between January and April 2026. The brand's average product price stood at $26.90 across the period, though pricing showed a downward trend with a 7.2% overall decrease. Revenue performance also declined significantly, dropping 31.7% over the tracked timeframe, signaling potential challenges in demand or competitive pressure. Despite the revenue softening, Mossy Oak's top-performing products on Amazon were priced well above the brand average, with field dressing kits reaching up to $62.72. These trends suggest Mossy Oak may need to reassess its pricing and promotional strategy to stabilize revenue momentum heading into the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 26% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Mossy Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Mossy Oak.
BY REVIEW COUNT
Across 611K ratings on 1 retailer, Mossy Oak averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 611K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$62.72
Price
$367K
Revenue
$27.99
Price
$268K
Revenue
$39.78
Price
$212K
Revenue
$29.96
Price
$110K
Revenue
