GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1 to July 31, 2026 shows Mossy Oak concentrated almost entirely in a single retail channel. Amazon accounted for 98.5% of year-to-date revenue share, leaving lowes.com with just 1.1%. The brand's average product price sat at $24.14 across the tracked period, though pricing has softened to $21.54, an 11.9% decline over the timeseries window. Revenue trended down as well, falling 4.1% month-over-month and 27.9% overall since the start of the May-to-July observation period. That combination of channel concentration, price erosion, and declining revenue suggests limited pricing power and heightened exposure to shifts in a single marketplace.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 24% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Mossy Oak on Lowe's.
REVENUE SHARE
Revenue distribution across tracked channels for Mossy Oak.
BY REVIEW COUNT
Across 768K ratings on 2 channels, Mossy Oak averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 768K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.98
Price
$138K
Revenue
$15.55
Price
$71K
Revenue
$23.51
Price
$50K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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