GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon and lowes.com from January 1, 2026 through September 30, 2026 shows Mossy Oak operating at an average product price of $22.73. Channel concentration is extreme, with Amazon accounting for 98.6% of year-to-date revenue and lowes.com contributing just 1.2%. Momentum built sharply over the third quarter, as revenue rose 50.2% across the period and gained 41.8% in the most recent month alone. Pricing moved in the same direction, with the average selling price climbing 23.4% over the quarter to $25.75, an 18.1% month-over-month increase. The combination of simultaneous volume and price gains suggests demand strength rather than discount-driven growth heading into the fall season.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 51% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 24% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Mossy Oak on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Mossy Oak.
BY REVIEW COUNT
Across 707K ratings on 2 channels, Mossy Oak averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 707K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$26.95
Price
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Revenue
$15.45
Price
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Revenue
$89.99
Price
$56K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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