GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Ace Hardware, and Amazon from January 1 to September 30, 2026, Rainbrella — a brand under Hillman Solutions Corp. (NASDAQ: HLMN) — has built a distribution footprint weighted heavily toward big-box home improvement retail. Lowe's accounts for 56.4% of year-to-date revenue, with Ace Hardware contributing 32.4% and Amazon a comparatively modest 10.5%. Momentum has been strong, with revenue up 50.8% over the tracked period and a 36.2% month-over-month gain in the most recent reading. Pricing has remained stable, with the average selling price at $12.33 and the latest monthly figure at $12.45, up just 0.8% overall despite a 3.5% month-over-month increase. The combination of accelerating revenue against a nearly flat price curve suggests growth is being driven by unit volume and shelf presence rather than price inflation.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 51% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 1% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Rainbrella on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Rainbrella.
BY REVENUE
Rainbrella sells 12% online and 88% offline. Online runs through 3 channels; offline through 2.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 6.3K ratings on 3 channels, Rainbrella averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 6.3K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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