GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Rainbrella generated an average product price of $12.77 across tracked retailers between January and April 2026. The brand's offline revenue was split primarily between Ace Hardware (50.5%) and Lowe's (47.5%), with Home Depot capturing just 1.9% of its retailer revenue share. Notably, Rainbrella's overall revenue declined by 41.7% over the tracked period, despite a 12.2% month-over-month uptick in the most recent month. Average pricing also trended downward, falling 8.8% over the same window. These dynamics suggest Rainbrella faces a competitive landscape where pricing pressure and uneven retailer distribution are key factors shaping its market position.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 42% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Rainbrella on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Rainbrella.
BY REVENUE