Carhartt

Carhartt Market Overview

According to in-store data from Grips Intelligence, Carhartt generated the vast majority of its revenue through Amazon, which accounted for 86.7% of total revenue share between January and May 2026, with Lowes.com capturing the remaining 13.1%. The brand's average product price during this period stood at $38.36, reflecting a 5.8% overall decrease in average pricing over the tracked months. Notably, Carhartt experienced a significant revenue decline of 48.2% over the measured trend period, signaling potential seasonal softening or shifting consumer demand. Among its top-selling items on Amazon, products ranged from the accessible Knit Cuffed Beanie at $20.09 to the premium Bartlett Jacket at $150.03, showcasing a wide price spectrum across its portfolio. This heavy concentration on a single retail channel, combined with declining revenue momentum, suggests Carhartt may benefit from diversifying its retail distribution strategy going forward.