GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Carhartt generated the vast majority of its revenue through Amazon, which accounted for 86.7% of total revenue share between January and May 2026, with Lowes.com capturing the remaining 13.1%. The brand's average product price during this period stood at $38.36, reflecting a 5.8% overall decrease in average pricing over the tracked months. Notably, Carhartt experienced a significant revenue decline of 48.2% over the measured trend period, signaling potential seasonal softening or shifting consumer demand. Among its top-selling items on Amazon, products ranged from the accessible Knit Cuffed Beanie at $20.09 to the premium Bartlett Jacket at $150.03, showcasing a wide price spectrum across its portfolio. This heavy concentration on a single retail channel, combined with declining revenue momentum, suggests Carhartt may benefit from diversifying its retail distribution strategy going forward.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 48% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Carhartt on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Carhartt.
BY REVENUE
Carhartt sells 95% online and 5% offline. Online runs through 2 retailers; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 15M ratings on 2 retailers, Carhartt averages 4.6★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.6
/ 5
From 15M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
