Carhartt

Carhartt Market Overview

According to Grips Intelligence in-store data tracked across Amazon and Lowe's from January 1 to September 30, 2026, Carhartt's revenue grew 13.2% over the period, with the most recent month up 15.4% versus the prior month. Demand is split almost evenly between the two tracked retailers, with Amazon holding a 51.4% revenue share against 48.4% for lowes.com, giving the brand an unusually balanced channel mix. Pricing has moved upward as well, with the average price reaching $39.95 in the latest month, a 7.1% month-over-month increase and a 10.3% rise across the full period. Against a year-to-date average product price of $37.02, that trend suggests the brand is successfully trading consumers up rather than relying on discounting to drive volume. Taken together, the Grips Intelligence figures point to a brand growing revenue and realized price simultaneously, a combination that typically signals durable pricing power heading into the fourth quarter.