GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to April 2026 across Amazon and Lowes.com, Carhartt's revenue saw a significant decline of 55.1% over the tracked period. Amazon dominates as Carhartt's primary retail channel, commanding an impressive 88.2% revenue share compared to Lowes.com at 11.7%. The brand's average product price held relatively steady at $38.58, experiencing only a modest 1.2% decrease over the period. Carhartt's most popular items on Amazon range from the accessible Men's Knit Cuffed Beanie at $20.10 to the premium Men's Bartlett Jacket at $150.03, reflecting a broad price spectrum. Despite the notable revenue contraction, Carhartt's pricing stability suggests the brand is maintaining its value positioning without resorting to aggressive discounting strategies.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 55% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Carhartt on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Carhartt.
BY REVENUE
