GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking Amazon and Lowes.com from January to February 2026, Carhartt experienced a significant revenue decline of 51.2% over the observed period, signaling a challenging start to the year. Amazon commands the largest share of Carhartt's tracked online revenue at 54.0%, followed closely by Lowes.com at 45.4%, indicating a nearly even split between the two retail giants. The brand's average product price sits at $40.84, though this figure has been trending downward with an 11.3% decrease over the period, suggesting increased discounting or a shift toward lower-priced items. Month-over-month revenue also dropped 8.7%, reinforcing a continued downward trajectory that brands and retailers in this space should monitor closely. This near-parity in retailer revenue share presents a unique dual-channel dynamic that differentiates Carhartt's online distribution strategy from many competitors.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 51% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Carhartt on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Carhartt.
