Carhartt

Carhartt Market Overview

According to Grips Intelligence in-store data tracked across Amazon and Lowe's from January 1 to August 31, 2026, Carhartt revenue has grown 34.2% over the period, signaling sustained momentum through the summer months. Amazon accounts for the larger share of that revenue at 55.7%, with lowes.com close behind at 44.1%, giving the brand an unusually balanced two-channel split. Average product price sits at $37.17 year to date, though it climbed to $38.35 in the most recent month, an 8.5% increase overall and 4.2% month over month. That pricing lift coincided with a modest 1.5% monthly revenue dip, suggesting the brand is testing the limits of its price elasticity. Channel positioning also diverges sharply, with Amazon's bestsellers clustering in the $19–$36 range while Lowe's top items land between $52 and $60.