Grips Intelligence in-store data tracking Whedon from January 1 to September 30, 2026 across Menards, Ace Hardware and Lowe's shows a brand concentrated in a narrow retail footprint, with menards.com accounting for 54.0% of year-to-date revenue, acehardware.com 38.0% and lowes.com just 8.1%. Average product price sits at $20.61 across the tracked period, having climbed 7.3% overall and reaching $22.41 in the most recent month, a 2.8% month-over-month increase. That pricing strength has not translated into top-line growth, however, as revenue fell 11.0% month-over-month and is down 10.5% across the Q3 timeseries window. The divergence suggests unit volumes are contracting faster than higher average prices can offset, a dynamic worth monitoring for the privately held, Connecticut-based brand. With more than 90% of revenue tied to two retailers, Whedon's performance remains highly sensitive to shelf and assortment decisions at Menards and Ace Hardware.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Whedon on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Whedon.
BY REVENUE
Whedon sells 8% online and 92% offline. Online runs through 1 channel; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVENUE
$15.99
Price
$37K
Revenue
$19.99
Price
$33K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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