GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store sales data tracked across Home Depot and Menards from January 1 to August 31, 2026, FlexStone's offline footprint is highly concentrated, with homedepot.com accounting for 98.8% of year-to-date revenue and Menards contributing just 1.2%. The brand's average product price sits at $524.47, placing it in the premium tier of its category. Momentum has softened over the most recent quarter, with revenue down 7.5% across the June-August window and off 3.6% in the latest month alone. Pricing, by contrast, has moved the other way: the monthly average rose 8.4% to $387.63 and is up 1.7% over the same period, suggesting mix shifted toward higher-ticket items even as volume cooled. That divergence between rising realized prices and declining revenue is the key dynamic for FlexStone heading into the back half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for FlexStone on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for FlexStone.
BY REVIEW COUNT
Across 217K ratings on 2 channels, FlexStone averages 4.2★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.2
/ 5
From 217K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,010.44
Price
$36K
Revenue
$1,012.59
Price
$16K
Revenue
$903.08
Price
$15K
Revenue
$979.05
Price
$15K
Revenue
$973.17
Price
$13K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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