GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through August 31, 2026, Briggs is tracked across five retail channels: Menards, Ace Hardware, Amazon, Home Depot, and Lowe's. Menards dominates the brand's footprint with roughly 82% of year-to-date revenue, leaving Ace Hardware (6%), Amazon (5.8%), Home Depot (4.1%), and Lowe's (2%) to split the remainder. The average product price sits at $62.44 year to date, though the most recent monthly reading climbed 25% to $77.75, marking a 25.6% increase across the June–August timeseries window. Revenue momentum has followed a similar trajectory, growing 29.8% month over month and 22.9% overall during that same three-month stretch. The combination of rising average prices and accelerating revenue suggests a mix shift toward higher-ticket items, with top Menards listings reaching nearly $200.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 26% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Briggs on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Briggs.
BY REVENUE
Briggs sells 12% online and 88% offline. Online runs through 3 channels; offline through 2.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 81K ratings on 5 channels, Briggs averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 81K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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