GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Menards, Ace Hardware, Home Depot, Amazon and Lowe's, Briggs — a label of privately held Kellwood Apparel — shows a highly concentrated retail footprint. Menards alone accounts for 86.0% of year-to-date revenue, leaving Ace Hardware (5.7%), Home Depot (3.9%), Amazon (2.4%) and Lowe's (1.9%) as comparatively minor contributors. Revenue has grown 14.2% over the tracked period, though the most recent month registered a 12.5% decline versus the prior month, pointing to uneven momentum heading into Q4. Pricing has trended upward, with the average price climbing 16.5% to a recent $77.50, against a period-wide average of $70.29. That combination of rising price points and a single dominant retailer makes channel diversification the clearest strategic lever for the brand.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 14% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 16% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Briggs on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Briggs.
BY REVENUE
Briggs sells 8% online and 92% offline. Online runs through 3 channels; offline through 2.
Online
8%
92%
Offline
Online channels
8%
Offline channels
92%
BY REVIEW COUNT
Across 58K ratings on 5 channels, Briggs averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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