GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Briggs generated an average product price of $99.64 across tracked retailers between January and April 2026. Menards.com dominated as the brand's primary retail channel, capturing an overwhelming 87.0% of total revenue share, far ahead of homedepot.com at 6.6% and acehardware.com at 4.9%. Lowes.com trailed significantly with just 1.5% of revenue share, indicating a highly concentrated retail distribution strategy. Over the tracked period, Briggs experienced a notable 20.5% decrease in average product price, suggesting increased promotional activity or a shift toward lower-priced SKUs. Despite this pricing pressure, the brand saw overall revenue growth of 13.2%, pointing to strong volume gains offsetting the lower price points.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 21% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Briggs on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Briggs.
BY REVENUE