GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five major retailers, Briggs maintains a strong retail presence with an average product price of $93.46. The brand's revenue distribution is heavily concentrated at Menards, which commands an overwhelming 84.9% share of total revenue. Home Depot and Ace Hardware follow at a distant 6.1% and 5.4% respectively, while Amazon and Lowe's together account for less than 4% of revenue. Despite this dominant single-retailer reliance, Briggs experienced a 12.1% decline in overall revenue during the March to May 2026 period, accompanied by a 10.0% decrease in average price. This pricing and revenue trend suggests increased competitive pressure or promotional activity across the tracked retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 12% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 10% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Briggs on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Briggs.
BY REVENUE
Briggs sells 10% online and 90% offline. Online runs through 3 retailers; offline through 2.
Online
10%
90%
Offline
Online channels
10%
Offline channels
90%
BY REVIEW COUNT
Across 20K ratings on 5 retailers, Briggs averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 20K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
