GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 to September 30, 2026 across Home Depot, Lowe's, Menards and Amazon shows Saniflo, a brand of France-based Group SFA, commanding an average product price of $733.65. Home Depot is the brand's dominant retail outlet at 42.7% of year-to-date revenue, followed closely by Lowe's at 27.7% and Menards at 24.7%. Amazon remains a marginal contributor at just 4.8%, underscoring how concentrated the brand's sales are among big-box home improvement retailers. Recent momentum has softened, with revenue falling 9.9% month over month and down 9.8% across the tracked quarter. Average selling price also slipped to $694.26 in the latest month, a 6.8% monthly decline, though pricing is essentially flat at -0.2% over the full period.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Saniflo on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Saniflo.
BY REVENUE
Saniflo sells 75% online and 25% offline. Online runs through 3 channels; offline through 1.
Online
75%
25%
Offline
Online channels
75%
Offline channels
25%
BY REVIEW COUNT
Across 11K ratings on 4 channels, Saniflo averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,590.97
Price
$651K
Revenue
$1,457.00
Price
$312K
Revenue
$1,294.73
Price
$198K
Revenue
$1,396.05
Price
$144K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
