GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Saniflo generated the majority of its revenue across four key retailers between January and May 2026, with Home Depot leading at 40.2% revenue share, followed by Menards at 31.5% and Lowe's at 23.3%, while Amazon accounted for just 5.0%. The brand's average product price sits at a premium $713.33, reflecting its positioning in the higher-end segment of its category. Saniflo demonstrated strong momentum during the tracked period, with overall revenue growing 28.0% and average prices increasing 12.5%. Top-selling products at major retailers like Home Depot and Lowe's are priced well above the brand average, with several models exceeding the $1,500 mark. This combination of rising revenue, increasing average prices, and a diversified retail footprint signals healthy brand performance heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Saniflo on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Saniflo.
BY REVENUE
Saniflo sells 69% online and 31% offline. Online runs through 3 retailers; offline through 1.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 10K ratings on 4 retailers, Saniflo averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 10K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$1,565.40
Price
$493K
Revenue
$1,440.87
Price
$219K
Revenue
$1,639.26
Price
$195K
Revenue
$1,382.48
Price
$134K
Revenue
