GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data spanning January 1 to June 30, 2026 across Home Depot, Menards, Lowe's, and Amazon, Saniflo's overall revenue grew 4.7% over the period. SFA Saniflo is a privately held company based in Edison, United States, founded in 1958, and has not raised any funding. The brand's average product price climbed 9.9% to $718.82, though momentum cooled recently with revenue slipping 7.8% month-over-month and average price easing 2.4% to $766.19. Distribution is heavily concentrated in home-improvement retail, with Home Depot commanding 40.9% of revenue share, Menards 29.6%, and Lowe's 25.0%, while Amazon trailed at just 4.4%. Top-selling SKUs skewed toward premium price points, led by the SaniBest Pro round toilet with a 1hp grinder pump at roughly $1,646.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 5% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Saniflo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Saniflo.
BY REVENUE
Saniflo sells 71% online and 29% offline. Online runs through 3 channels; offline through 1.
Online
71%
29%
Offline
Online channels
71%
Offline channels
29%
BY REVIEW COUNT
Across 11K ratings on 4 channels, Saniflo averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 11K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,572.46
Price
$555K
Revenue
$1,447.21
Price
$330K
Revenue
$1,649.80
Price
$160K
Revenue
$1,294.73
Price
$145K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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