GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across homedepot.com, menards.com, lowes.com and Amazon from January 1 to August 31, 2026 shows Saniflo commanding a premium average product price of $729.74. Home Depot is the brand's dominant retail channel at 41.8% of year-to-date revenue, while Menards (26.8%) and Lowe's (26.5%) are nearly tied for second. Amazon remains a marginal contributor at just 4.9% of revenue, underscoring how heavily the brand skews toward big-box home improvement retail. Revenue has softened over the tracked period, falling 5.9%, though the most recent month edged up 0.2% month over month. Pricing has been more volatile, with the latest monthly average reaching $745.21, a 7.2% monthly jump that still leaves prices down 2.7% overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 6% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Saniflo on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Saniflo.
BY REVENUE
Saniflo sells 73% online and 27% offline. Online runs through 3 channels; offline through 1.
Online
73%
27%
Offline
Online channels
73%
Offline channels
27%
BY REVIEW COUNT
Across 10K ratings on 4 channels, Saniflo averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 10K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$1,590.84
Price
$611K
Revenue
$1,456.59
Price
$261K
Revenue
$1,396.05
Price
$216K
Revenue
$1,294.73
Price
$198K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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