GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, Lowe's, and Menards, WEN maintains a strong retail presence with an average product price of $108.36. Amazon dominates WEN's revenue distribution, commanding a 73.7% share, followed by Home Depot at 15.1% and Lowe's at 8.1%. The brand has experienced a notable revenue decline of 11.1% over the tracked period, accompanied by a 12.4% decrease in average pricing. Menards represents the smallest share of WEN's retail footprint at just 3.1%, indicating a highly concentrated distribution strategy favoring major national retailers. These pricing and revenue trends suggest WEN may be navigating increased competitive pressure or shifting demand dynamics heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 12% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for WEN on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for WEN.
BY REVIEW COUNT
Across 2.68M ratings on 4 retailers, WEN averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 2.68M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$798.00
Price
$2.5M
Revenue
$157.80
Price
$2.4M
Revenue
$917.70
Price
$1.63M
Revenue
$916.40
Price
$1.47M
Revenue
