WEN

WEN Market Overview

According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com and menards.com from January 1 to September 30, 2026, WEN carried an average product price of $99.55. Amazon dominated the brand's channel mix with 62.0% of year-to-date revenue, followed by homedepot.com at 19.1%, lowes.com at 13.0% and menards.com at 5.9%. Momentum softened over the July–September window, with revenue falling 11.7% month-over-month and 8.2% across the quarter overall. Pricing held comparatively steady, slipping 5.5% month-over-month to $98.24 yet finishing the period up 0.4%, suggesting the revenue decline was volume-driven rather than the result of discounting. WEN, whose owner is privately held, therefore enters the final quarter with a heavily Amazon-weighted mix and a widening gap between its resilient price positioning and softening sell-through.