Home/Insights/Brands/WENProduct Intelligence - 2026 YTD USA

WEN

400K+

Products Sold, Jan to May 2026

250+

# Offline Stores

$108.28

Avg. Price

4.5

Avg. Rating

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WEN Market Overview

According to in-store data from Grips Intelligence covering January to May 2026 across Amazon, Home Depot, Lowe's, and Menards, WEN maintains a strong retail presence with an average product price of $108.36. Amazon dominates WEN's revenue distribution, commanding a 73.7% share, followed by Home Depot at 15.1% and Lowe's at 8.1%. The brand has experienced a notable revenue decline of 11.1% over the tracked period, accompanied by a 12.4% decrease in average pricing. Menards represents the smallest share of WEN's retail footprint at just 3.1%, indicating a highly concentrated distribution strategy favoring major national retailers. These pricing and revenue trends suggest WEN may be navigating increased competitive pressure or shifting demand dynamics heading into mid-2026.

Revenue Share by Channel
Data covers Amazon, Home Depot, Lowe's, Menards

WEN's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 11% from Mar to May.

Monthly revenue

Indexed values, 0-100

WEN's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 13% from Mar to May.

Average price

Absolute values in $

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WEN's categories

REVENUE SHARE

Amazon

Revenue distribution across product categories for WEN on Amazon.

Amazon

Categories by revenue share

Distribution in %

WEN's channels

REVENUE SHARE

Revenue distribution across tracked channels for WEN.

Channels by revenue share

Distribution in %

WEN's customer ratings

BY REVIEW COUNT

Across 2.68M ratings on 4 channels, WEN averages 4.5. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.5

/ 5

From 2.68M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for WEN

BY REVENUE

Amazon
Amazon
#1WEN Quiet 6800-Watt Dual Fuel RV-Ready Electric Start Portable Inverter Generator with Fuel Shut Off and CO Watchdog for Electric Vehicle Backup (DF680iX)

$798.00

Price

$2.5M

Revenue

#2WEN DT1516 16-Inch 15-Amp 2-in-1 Electric Dethatcher and Scarifier with Collection Bag, Black

$157.80

Price

$2.4M

Revenue

#3WEN DF1100T 11,000-Watt 120V/240V Dual Fuel Portable Generator with Wheel Kit and Electric Start - CARB Compliant, Black

$917.70

Price

$1.63M

Revenue

#4WEN 14,500-Watt 120V/240V Tri-Fuel Generator for Gas, Propane, and Natural Gas, Transfer-Switch Ready with Electric Start and Wheel Kit (TF1450)

$916.40

Price

$1.47M

Revenue

#5WEN Quiet and Lightweight 3600-Watt Dual Fuel RV-Ready Portable Inverter Generator with Fuel Shut Off and CO Watchdog (DF360iX)

$541.82

Price

$1.16M

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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