GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across Amazon, homedepot.com, lowes.com and menards.com, WEN carries an average product price of $101.64. Amazon dominates the brand's tracked revenue mix with a 65.4% share, followed by homedepot.com at 17.3%, lowes.com at 11.9% and menards.com at 5.4%. Momentum has softened over the June–August window, with overall revenue down 5.3%, though the most recent month bucked the trend with 1.4% growth versus the prior month. Pricing has moved in the opposite direction, rising 5.1% month-over-month to $106.49 and finishing the period up 2.0%. That combination of firmer average prices against a modest revenue decline suggests WEN is leaning on higher-ticket units rather than volume to hold its position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 5% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WEN on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WEN.
BY REVENUE
WEN sells 95% online and 5% offline. Online runs through 3 channels; offline through 1.
Online
95%
5%
Offline
Online channels
95%
Offline channels
5%
BY REVIEW COUNT
Across 2.58M ratings on 4 channels, WEN averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 2.58M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$162.25
Price
$3.16M
Revenue
$798.00
Price
$3.16M
Revenue
$647.00
Price
$947K
Revenue
$957.81
Price
$432K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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