GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wild Badger Power generated an average product price of $158.93 across four major retailers tracked from January to May 2026. Amazon led as the brand's top-performing retail channel, capturing 36.2% of total revenue share, followed by Lowes.com at 27.6% and HomeDepot.com at 22.8%. Menards.com rounded out the retailer mix with a 13.4% share, indicating the brand maintains a diversified multi-retailer distribution strategy. The brand experienced a notable 30.8% month-over-month revenue decline in the most recent period, contributing to an overall 4.4% revenue drop across the tracked timeframe. Average pricing also trended downward, decreasing 5.5% month-over-month and 1.1% overall, suggesting increased promotional activity or competitive pricing pressure in the outdoor power equipment market.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 4% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 1% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wild Badger Power on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Wild Badger Power.
BY REVENUE
Wild Badger Power sells 87% online and 13% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 97% in Jan to 69% in May.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 63K ratings on 4 retailers, Wild Badger Power averages 4.0★. Most reviews sit on products in the 4.0–4.2★ range.
BRAND AVERAGE
4.0
/ 5
From 63K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$193.76
Price
$336K
Revenue
$175.40
Price
$231K
Revenue
$149.27
Price
$229K
Revenue
$445.33
Price
$190K
Revenue
