GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to August 31, 2026 across homedepot.com, menards.com and Amazon, the Novolex-owned Duro brand recorded an average product price of $156.18 year to date. Distribution is heavily concentrated, with homedepot.com accounting for 48.7% of tracked revenue and menards.com a further 39.4%, leaving Amazon with just 11.2%. Momentum has weakened notably over the June–August timeseries window, where revenue fell 40.0% overall and dropped 28.6% in the most recent month alone. Pricing followed the same downward path, with the average price sliding 22.2% across the period to $128.44, some 18% below the year-to-date average. The combination of a two-retailer dependency and simultaneous declines in both revenue and realized price suggests discounting has yet to stabilize demand.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 40% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Duro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Duro.
BY REVENUE
Duro sells 61% online and 39% offline. Online runs through 2 channels; offline through 1. Online share has moved from 68% in Apr to 83% in Aug.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 50K ratings on 3 channels, Duro averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 50K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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