GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across Home Depot, Menards, and Amazon, Duro — a brand within the Novolex portfolio — generated the majority of its revenue through Home Depot, which accounted for 50.9% of year-to-date sales. Menards followed at 36.9%, while Amazon contributed a comparatively modest 11.3% share. The brand's average product price sat at $152.39 for the period, though pricing softened notably in the third quarter, falling 22.9% overall to $105.70 after a 16.0% month-over-month decline. Revenue followed a similar downward trajectory, dropping 12.1% month-over-month and 36.9% across the tracked quarter. The combination of simultaneous price and revenue compression suggests demand pressure rather than a purely promotional strategy, making Duro's fourth-quarter trajectory a key indicator to watch.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Duro on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Duro.
BY REVENUE
Duro sells 64% online and 36% offline. Online runs through 2 channels; offline through 1. Online share has moved from 48% in May to 96% in Sep.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 45K ratings on 3 channels, Duro averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 45K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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