GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, American Fire Glass generated the majority of its in-store revenue through homedepot.com, which captured a commanding 66.1% share, followed by lowes.com at 25.3%, with Amazon and menards.com trailing at 6.2% and 2.4% respectively. Across the January 1 to June 30, 2026 period spanning Home Depot, Lowe's, Amazon, and Menards channels, the brand posted overall revenue growth of 19.9%, though its most recent month saw a 16.5% decline versus the prior month. The average product price stood at $43.29, rising 18.8% overall despite a 16.6% single-month dip to $48.71. This dual dynamic of strong period-over-period expansion alongside recent monthly softness signals both momentum and near-term volatility. With Home Depot and Lowe's together driving over 91% of revenue, the brand's performance remains heavily concentrated in two dominant retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 20% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 19% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for American Fire Glass on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for American Fire Glass.
BY REVIEW COUNT
Across 65K ratings on 4 channels, American Fire Glass averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 65K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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