GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Home Depot, Lowe's, Amazon, and Menards from January 1 to September 30, 2026 shows American Fire Glass concentrating almost all of its sales in two retailers. Home Depot accounts for 57.0% of year-to-date revenue and Lowe's another 38.5%, leaving Amazon at 3.4% and Menards at just 1.1%. The brand's average product price sits at $56.32 year to date, essentially flat at a 0.1% decline over the period. Momentum has been mixed in the most recent quarter: revenue fell 7.4% overall yet rebounded 3.7% month over month in the latest reading. That rebound coincided with a 9.0% monthly jump in average price to $62.79, suggesting mix or pricing shifts rather than pure volume recovery are driving the uptick.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for American Fire Glass on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for American Fire Glass.
BY REVIEW COUNT
Across 58K ratings on 3 channels, American Fire Glass averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 58K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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