GRIPS CUSTOMERS & RESEARCH PARTNERS
WD-40 Specialist, a brand of San Diego-based WD-40 Company (NASDAQ: WDFC), posted 2.9% revenue growth between January 1 and July 31, 2026 across the in-store channels tracked by Grips Intelligence: Amazon, lowes.com and homedepot.com. Grips Intelligence data shows the brand's sales are heavily concentrated on Amazon, which accounts for 80.1% of year-to-date revenue, followed by lowes.com at 18.5% and homedepot.com at just 1.4%. The average product price sits at $11.03, placing the brand in an accessible price tier that supports high-volume repeat purchasing. Pricing has softened over the period, with the average selling price down 5.1% overall and falling 5.6% month-over-month to $10.50 in the most recent month. That combination of a 4.9% monthly revenue gain alongside declining average prices suggests volume growth, rather than pricing power, is currently driving the brand's momentum.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 3% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for WD-40 Specialist on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WD-40 Specialist.
BY REVENUE
WD-40 Specialist sells 85% online and 15% offline. Online runs through 3 channels; offline through 1.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 1.06M ratings on 3 channels, WD-40 Specialist averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.06M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.74
Price
$3.72K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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