WD-40 Specialist

WD-40 Specialist Market Overview

According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Amazon, Lowe's, and Home Depot, WD-40 Specialist—a brand of parent company WD-40 Company (NASDAQ: WDFC)—saw overall revenue grow 10.5% during the period, signaling healthy demand momentum. Amazon dominated the channel mix with an 81.4% revenue share, while lowes.com contributed 16.9% and homedepot.com just 1.7%. The average product price held at $11.11, though it edged down 2.0% over the period even as it ticked up 0.5% month-over-month to $11.12 in the most recent reading. Notably, the second-quarter timeseries showed revenue dipping 1.9% versus the prior month, a slight cooling against the otherwise positive half-year trend. Together, these Grips Intelligence datapoints point to a brand leaning heavily on Amazon for distribution while navigating modest pricing pressure.