GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to June 30, 2026 across Amazon, Lowe's, and Home Depot, WD-40 Specialist—a brand of parent company WD-40 Company (NASDAQ: WDFC)—saw overall revenue grow 10.5% during the period, signaling healthy demand momentum. Amazon dominated the channel mix with an 81.4% revenue share, while lowes.com contributed 16.9% and homedepot.com just 1.7%. The average product price held at $11.11, though it edged down 2.0% over the period even as it ticked up 0.5% month-over-month to $11.12 in the most recent reading. Notably, the second-quarter timeseries showed revenue dipping 1.9% versus the prior month, a slight cooling against the otherwise positive half-year trend. Together, these Grips Intelligence datapoints point to a brand leaning heavily on Amazon for distribution while navigating modest pricing pressure.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for WD-40 Specialist on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WD-40 Specialist.
BY REVENUE
WD-40 Specialist sells 86% online and 14% offline. Online runs through 3 channels; offline through 1.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 1.03M ratings on 3 channels, WD-40 Specialist averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.03M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.52
Price
$3.11K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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