GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to March 2026 across Amazon, Lowes, and Home Depot, WD-40 Specialist demonstrated steady growth with revenue increasing 2.6% over the tracked period. Amazon dominates as the brand's primary sales channel, commanding an impressive 86.9% revenue share, while Lowes accounts for 11.3% and Home Depot trails at just 1.8%. The average product price for WD-40 Specialist sits at $10.78, though pricing saw a notable 9.6% increase over the quarter. This upward pricing trend, paired with consistent revenue growth, suggests strong consumer demand and effective pricing power for the brand in the specialty lubricant market. These insights highlight WD-40 Specialist's heavy reliance on Amazon as its dominant retail partner, making marketplace optimization a critical factor for the brand's continued success.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 3% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for WD-40 Specialist on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for WD-40 Specialist.
BY REVENUE
TO WD-40 SPECIALIST
