GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store and online data from Grips Intelligence, WD-40 Specialist generated the majority of its revenue through Amazon, which accounted for 84.6% of total revenue share between January and April 2026, followed by Lowes.com at 13.8% and HomeDepot.com at just 1.6%. The brand's average product price during this period stood at $10.87, reflecting a 7.7% overall increase in average pricing. WD-40 Specialist demonstrated strong momentum with revenue growing 32.2% over the tracked period. Notably, the brand's heavy reliance on Amazon as its dominant sales channel highlights a significant concentration of its online retail strategy. These insights, sourced from Grips Intelligence, underscore WD-40 Specialist's competitive positioning across major U.S. home improvement and e-commerce retailers.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 32% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 7% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for WD-40 Specialist on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for WD-40 Specialist.
BY REVENUE
WD-40 Specialist sells 87% online and 13% offline. Online runs through 2 retailers; offline through 1.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 784K ratings on 3 retailers, WD-40 Specialist averages 4.8★. Most reviews sit on products in the 4.8–5.0★ range.
BRAND AVERAGE
4.8
/ 5
From 784K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
TO WD-40 SPECIALIST
