GRIPS CUSTOMERS & RESEARCH PARTNERS
WD-40 Specialist, a brand of WD-40 Company (NASDAQ: WDFC), generated an average product price of $10.79 across the period from January 1 to September 30, 2026, according to in-store data from Grips Intelligence covering Amazon, Lowe's and Home Depot. Amazon dominates the brand's channel mix at 77.8% of year-to-date revenue, with lowes.com contributing 20.8% and homedepot.com a marginal 1.3%. Revenue momentum has weakened over the tracked quarter, falling 19.7% overall and declining a further 9.5% in the most recent month. Pricing has moved in the opposite direction, with the average selling price climbing 10.6% to $11.39, up 4.4% month over month. That divergence between rising prices and softening revenue suggests unit volumes are contracting faster than the headline revenue figures imply.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 20% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for WD-40 Specialist on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for WD-40 Specialist.
BY REVENUE
WD-40 Specialist sells 85% online and 15% offline. Online runs through 3 channels; offline through 1.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 1.04M ratings on 3 channels, WD-40 Specialist averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 1.04M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.96
Price
$3.97K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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