GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data covering January–February 2026 across Amazon, Lowes.com, and HomeDepot.com, WD-40 Specialist maintains a strong digital retail presence with Amazon commanding a dominant 89.3% share of the brand's online revenue. The brand's average product price sits at $10.48, having climbed 6.2% over the trailing period, signaling a notable upward pricing trend. However, overall revenue declined 8.9% during the same window, suggesting that rising prices may be impacting purchase volume. Lowes.com holds the second-largest revenue share at 8.9%, while HomeDepot.com trails significantly at just 1.7%, indicating a highly concentrated distribution strategy online. This heavy reliance on a single marketplace presents both an opportunity for growth on underrepresented retail channels and a potential risk if Amazon dynamics shift.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 9% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for WD-40 Specialist on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for WD-40 Specialist.
BY REVENUE
TO WD-40 SPECIALIST
