GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, Lowe's and Home Depot between January 1 and August 31, 2026, WD-40 Specialist — a brand of WD-40 Company (NASDAQ: WDFC) — generated the vast majority of its revenue on Amazon, which accounted for 79.0% of year-to-date sales. Lowe's contributed a meaningful secondary 19.6% share, while Home Depot remained marginal at just 1.4%, pointing to a heavily concentrated retail footprint. Momentum softened over the summer, with revenue down 12.7% across the tracked period and a steeper 16.9% month-over-month decline in the most recent month. Pricing held relatively steady, averaging $10.94 per unit and easing 2.6% overall, despite a 2.9% uptick in the latest month to $10.82. Together, the figures suggest that near-term performance for the brand will hinge on stabilizing Amazon volumes rather than on price adjustments.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 13% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for WD-40 Specialist on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for WD-40 Specialist.
BY REVENUE
WD-40 Specialist sells 83% online and 17% offline. Online runs through 3 channels; offline through 1.
Online
83%
17%
Offline
Online channels
83%
Offline channels
17%
BY REVIEW COUNT
Across 864K ratings on 3 channels, WD-40 Specialist averages 4.8★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.8
/ 5
From 864K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$16.86
Price
$4.84K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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