GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers—Amazon, Ace Hardware, Menards, Lowe's, and Home Depot—from January to February 2026, WD-40 maintains a strong online retail presence with an average product price of $11.37. Amazon leads as the brand's top revenue channel with a 37.6% share, closely followed by Ace Hardware at 32.5%, making these two retailers responsible for over 70% of the brand's tracked online revenue. Menards captures a notable 20.2% share, while traditional home improvement giants Lowe's (7.6%) and Home Depot (2.0%) trail significantly behind. Overall revenue grew 3.8% during the tracking period, even as average pricing saw a 6.3% decline, suggesting that volume gains are more than offsetting lower price points. This pricing dynamic indicates that WD-40 is likely leveraging competitive pricing strategies to drive unit sales growth across its key retail partners.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 4% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 6% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for WD-40 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for WD-40.
BY REVENUE
