Home/Insights/Brands/WD-40Product Intelligence - 2026 YTD USA

WD-40

1M+

Products Sold, Jan to Jun 2026

5,000+

# Offline Stores

$11.03

Avg. Price

4.7

Avg. Rating

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WD-40 Market Overview

According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across tracked retail channels including Ace Hardware, Amazon, Menards, Lowe's, and Home Depot, WD-40 Company (NASDAQ: WDFC) saw overall revenue grow 20.0% during the period, signaling robust offline demand momentum. Ace Hardware led all channels with a 34.5% revenue share, followed by Amazon at 29.6%, with Menards (16.9%) and Lowe's (16.7%) nearly tied for third. The average product price rose 4.6% over the period to reach $12.02, reflecting steady pricing power at the shelf. Home Depot trailed the tracked channels significantly at just 1.9% revenue share, highlighting a concentration of sales among a handful of key retail partners. These datapoints, sourced from Grips Intelligence, underscore a brand maintaining strong growth and pricing resilience across its primary in-store distribution network.

Revenue Share by Channel
Data covers Ace Hardware, Amazon, Menards, Lowe's, Home Depot

WD-40's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has grew by 20% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

WD-40's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 5% from Apr to Jun.

Average price

Absolute values in $

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WD-40's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for WD-40 on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

WD-40's channels

REVENUE SHARE

Revenue distribution across tracked channels for WD-40.

Channels by revenue share

Distribution in %

WD-40's online vs offline revenue split

BY REVENUE

WD-40 sells 39% online and 61% offline. Online runs through 3 channels; offline through 3.

Revenue by channel

Share of total revenue across all channels

Online

39%

61%

Offline

Online channels

39%

Amazon.com
Lowes.com
HomeDepot.com

Offline channels

61%

Ace Hardware stores
Menards stores
Lowe's stores

WD-40's customer ratings

BY REVIEW COUNT

Across 1.06M ratings on 5 channels, WD-40 averages 4.7. Most reviews for the products are in the 4.6–4.8 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.7

/ 5

From 1.06M ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Daily new reviews

Reviews added per day across channels, last 30 days

Top products for WD-40

BY REVENUE

Home Depot
Home Depot
#112 oz. Classic Formula, Multi-Purpose Lubricant Spray with Smart Straw (12-Pack)

$100.56

Price

$52K

Revenue

#212 oz. Classic Formula, Multi-Purpose Lubricant Spray with Smart Straw (3-Pack)

$24.96

Price

$36K

Revenue

#312 oz. Classic Formula, Multi-Purpose Lubricant Spray with Smart Straw (2-Pack)

$16.45

Price

$28K

Revenue

#412 oz. Classic Formula, Multi-Purpose Lubricant Spray with Smart Straw

$8.78

Price

$14K

Revenue

#58 oz. Classic Formula, Multi-Purpose Lubricant Spray with Smart Straw (6-Pack)

$37.68

Price

$14K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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