GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to September 30, 2026 across acehardware.com, Amazon, lowes.com, menards.com and homedepot.com, WD-40 — a brand owned by San Diego-based WD-40 Company (NASDAQ: WDFC) — carries an average product price of $12.02. Ace Hardware leads distribution with a 30.3% revenue share, narrowly ahead of Amazon at 26.9% and Lowe's at 26.3%, pointing to an unusually balanced split across retail partners. Menards contributes a further 14.7%, while Home Depot accounts for just 1.5%, the clearest gap in an otherwise even channel mix. Revenue softened over the July–September window, falling 11.6% month-over-month and 9.4% across the quarter. Pricing held firm over the same stretch, with the average selling price reaching $13.29 after a 1.7% monthly gain and a marginal 0.2% increase overall.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 0% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for WD-40 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for WD-40.
BY REVENUE
WD-40 sells 46% online and 54% offline. Online runs through 3 channels; offline through 3. Online share has moved from 37% in May to 50% in Sep.
Online
46%
54%
Offline
Online channels
46%
Offline channels
54%
BY REVIEW COUNT
Across 1.13M ratings on 5 channels, WD-40 averages 4.7★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.7
/ 5
From 1.13M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$100.56
Price
$29K
Revenue
$25.03
Price
$22K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
