GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, WD-40 generated the largest share of its revenue through Amazon (34.7%) and Ace Hardware (32.0%) across five major retailers tracked from January to April 2026. The brand experienced strong momentum during this period, with overall revenue growing 28.3% and a month-over-month increase of 7.5% in the most recent period. WD-40 products carried an average price of $11.32, which saw a modest 2.9% overall increase during the tracked timeframe. Notably, Home Depot accounted for just 2.0% of WD-40's revenue share, significantly trailing behind Menards (19.1%) and Lowe's (11.6%). These insights highlight WD-40's competitive positioning and pricing trends across key retail channels in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 30% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for WD-40 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for WD-40.
BY REVENUE
WD-40 sells 40% online and 60% offline. Online runs through 4 retailers; offline through 3.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 757K ratings on 5 retailers, WD-40 averages 4.7★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.7
/ 5
From 757K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$24.54
Price
$593K
Revenue
$100.75
Price
$466K
Revenue
$13.74
Price
$397K
Revenue
$7.98
Price
$367K
Revenue
$50.28
Price
$234K
Revenue
