GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, WD-40 generated the largest share of its revenue through Amazon (34.7%) and Ace Hardware (32.0%) across five major retailers tracked from January to April 2026. The brand experienced strong momentum during this period, with overall revenue growing 28.3% and a month-over-month increase of 7.5% in the most recent period. WD-40 products carried an average price of $11.32, which saw a modest 2.9% overall increase during the tracked timeframe. Notably, Home Depot accounted for just 2.0% of WD-40's revenue share, significantly trailing behind Menards (19.1%) and Lowe's (11.6%). These insights highlight WD-40's competitive positioning and pricing trends across key retail channels in early 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 3% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for WD-40 on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for WD-40.
BY REVENUE
$100.56
Price
$33K
Revenue
$24.76
Price
$24K
Revenue
$16.51
Price
$24K
Revenue
$37.68
Price
$15K
Revenue
