WD-40

WD-40 Market Overview

According to Grips Intelligence in-store data covering January 1 to July 31, 2026 across Ace Hardware, Amazon, Lowe's, Menards and Home Depot, WD-40 — the brand of San Diego-based WD-40 Company (NASDAQ: WDFC) — generated its largest share of revenue at Ace Hardware, at 32.3%. Amazon followed closely at 29.8%, with Lowe's at 20.9% and Menards at 15.0%, while Home Depot trailed far behind at just 1.7% of tracked revenue. That spread points to an unusually balanced distribution footprint, with no single retailer controlling more than a third of sales. Pricing has moved sharply upward, with the average product price climbing 27.1% over the tracked window to $13.14 in the latest month, against a blended average of $11.42. Revenue told a softer story, falling 6.6% across the May-to-July period even as the most recent month ticked up 1.4%, suggesting higher price points may be weighing on volume.