GRIPS CUSTOMERS & RESEARCH PARTNERS
In-store data from Grips Intelligence, covering January 1 through September 30, 2026 across acehardware.com, Amazon, homedepot.com and lowes.com, shows Wayne — a brand whose ultimate parent is Berkshire Hathaway (NYSE: BRK.B) through Marmon Holdings — carrying an average product price of $144.14. Ace Hardware is the brand's dominant revenue channel at 41.0% of year-to-date sales, well ahead of Amazon at 28.6%, with Home Depot (18.0%) and Lowe's (12.4%) splitting the remainder. Over the July–September tracking window, revenue climbed 11.2%, including a 7.8% month-over-month gain in the most recent period. Pricing moved in the same direction, with the average price rising 2.9% to $146.23 and gaining 3.1% month over month. The combination of simultaneous volume and price growth points to healthy demand rather than discount-driven expansion.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Wayne on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Wayne.
BY REVENUE
Wayne sells 51% online and 49% offline. Online runs through 3 channels; offline through 2.
Online
51%
49%
Offline
Online channels
51%
Offline channels
49%
BY REVIEW COUNT
Across 228K ratings on 4 channels, Wayne averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 228K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$109.99
Price
$549K
Revenue
$119.99
Price
$513K
Revenue
$239.11
Price
$425K
Revenue
$159.99
Price
$372K
Revenue
$179.99
Price
$247K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
