GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Wayne maintained an average product price of $144.94 across four major retailers tracked between January and May 2026. Ace Hardware led as Wayne's top revenue-generating retailer with a commanding 39.8% share, followed closely by Amazon at 33.7% and Home Depot at 20.3%. Notably, Lowe's accounted for just 6.1% of Wayne's revenue share, highlighting a significant concentration of sales among the top two retail partners. Despite a 15.8% decline in overall revenue during the period, Wayne's average price showed resilience with a modest 2.2% increase. This pricing stability amid revenue fluctuations suggests the brand is maintaining its market positioning even as demand shifts across channels.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Wayne on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Wayne.
BY REVENUE
Wayne sells 55% online and 45% offline. Online runs through 3 retailers; offline through 2.
Online
55%
45%
Offline
Online channels
55%
Offline channels
45%
BY REVIEW COUNT
Across 237K ratings on 4 retailers, Wayne averages 4.4★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.4
/ 5
From 237K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$119.99
Price
$493K
Revenue
$222.84
Price
$479K
Revenue
$100.80
Price
$458K
Revenue
$159.99
Price
$384K
Revenue
$139.53
Price
$135K
Revenue
