GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, acehardware.com, and homedepot.com, The Basement Watchdog carried an average product price of $99.30 during the period. The brand is owned by Glentronics, based in Wheeling, Illinois, and sold through Home Depot, Lowe's, and Amazon. Amazon dominated its channel mix with an 84.3% revenue share, followed by acehardware.com at 12.5% and homedepot.com at 3.2%. Momentum softened notably heading into mid-year, with revenue down 25.2% month-over-month and 29.3% overall across the tracked window. Meanwhile, average price held relatively steady, easing just 1.1% month-over-month to $103.24 and 3.2% over the full period, per Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 29% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for The Basement Watchdog on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for The Basement Watchdog.
BY REVENUE
The Basement Watchdog sells 87% online and 13% offline. Online runs through 2 channels; offline through 1. Online share has moved from 8% in Feb to 88% in Jun.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 49K ratings on 3 channels, The Basement Watchdog averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 49K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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