GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com and homedepot.com from January 1 to September 30, 2026 shows The Basement Watchdog, a brand of the privately held Glentronics, Inc., posting overall revenue growth of 12.8% over the period. Amazon dominates the brand's channel mix at 83.3% of year-to-date revenue, leaving acehardware.com at 11.9% and homedepot.com at just 4.8%. The average product price sits at $107.84 across the tracked period, placing the brand firmly in the premium tier of its category. Pricing has softened recently, however, with the average falling 7.3% overall and dropping 11.3% month-over-month to $99.81 in the most recent period measured. That discounting coincided with a slight 1.5% monthly revenue dip, suggesting the brand's growth momentum is being tested as it leans on a heavily Amazon-weighted distribution footprint.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 13% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for The Basement Watchdog on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for The Basement Watchdog.
BY REVENUE
The Basement Watchdog sells 89% online and 11% offline. Online runs through 2 channels; offline through 1.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 61K ratings on 3 channels, The Basement Watchdog averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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TO THE BASEMENT WATCHDOG
