GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, The Basement Watchdog generated the majority of its revenue through Amazon, which accounted for 86.5% of total revenue share between January and May 2026, followed by acehardware.com at 11.2% and homedepot.com at 2.2%. The brand's average product price stood at $94.65 across all tracked retailers during this period. Notably, The Basement Watchdog experienced overall revenue growth of 31.7% over the measured timeframe, signaling strong upward momentum. Average pricing also trended upward, increasing 9.4% overall, suggesting the brand has been able to command higher prices while still growing sales. These insights highlight The Basement Watchdog's heavy reliance on Amazon as its dominant sales channel while maintaining a healthy growth trajectory across the competitive landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 32% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for The Basement Watchdog on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for The Basement Watchdog.
BY REVENUE
The Basement Watchdog sells 89% online and 11% offline. Online runs through 2 retailers; offline through 1. Online share has moved from 89% in Jan to 94% in May.
Online
89%
11%
Offline
Online channels
89%
Offline channels
11%
BY REVIEW COUNT
Across 61K ratings on 3 retailers, The Basement Watchdog averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 61K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
TO THE BASEMENT WATCHDOG
