GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data tracked by Grips Intelligence between January 1 and August 31, 2026 across Amazon, acehardware.com, and homedepot.com, The Basement Watchdog maintains a premium positioning with an average product price of $106.44. Amazon dominates the brand's distribution footprint, accounting for 82.8% of year-to-date revenue share, while acehardware.com contributes 13.0% and homedepot.com trails at 4.1%. Momentum has been positive over the June–August timeseries window, with revenue climbing 18.7% month-over-month and 20.8% across the full period. Pricing has also firmed, rising 4.1% overall despite a 3.6% monthly dip to $107.45 in the most recent period. The combination of rising volume and higher realized pricing suggests the brand is gaining traction without discounting, though its heavy concentration in a single channel remains a structural risk worth monitoring.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 21% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for The Basement Watchdog on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for The Basement Watchdog.
BY REVENUE
The Basement Watchdog sells 87% online and 13% offline. Online runs through 2 channels; offline through 1.
Online
87%
13%
Offline
Online channels
87%
Offline channels
13%
BY REVIEW COUNT
Across 61K ratings on 3 channels, The Basement Watchdog averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 61K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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