GRIPS CUSTOMERS & RESEARCH PARTNERS
HOME-FLEX, a brand of privately held VPC Global, shows a highly concentrated in-store footprint according to Grips Intelligence data tracking offline retail performance from January 1 to August 31, 2026. Home Depot accounts for 96% of year-to-date revenue, with Ace Hardware contributing the remaining 4%, leaving the brand heavily dependent on a single retail partner. The average product price sits at $66.43, though pricing has trended upward roughly 8% across the measured period despite a sharper 11.8% month-over-month dip to $60.47. Revenue has been volatile, falling 20.8% in the most recent month while remaining marginally positive at 0.7% growth overall. Top-selling items skew toward high-ticket bulk formats, with individual products such as 500 ft. polyethylene pipe reels priced as high as $950, indicating meaningful revenue leverage from a small number of premium SKUs.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 8% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for HOME-FLEX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for HOME-FLEX.
BY REVIEW COUNT
Across 116K ratings on 2 channels, HOME-FLEX averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 116K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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