GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, homedepot.com, and acehardware.com, HOME-FLEX saw revenue grow 23.4% over the period, with the most recent month up 19.1% versus the prior month. During the same stretch, the brand's average price climbed 20.5%, reaching $275.29 in its strongest month—a 27.4% month-over-month jump—while the overall average product price stood at $222.67. Grips Intelligence data also shows that Amazon dominates the channel mix at 80.7% of revenue share, followed by homedepot.com at 18.3% and acehardware.com at just 1.0%. This concentration underscores Amazon's outsized role in the brand's distribution footprint relative to its home improvement retail partners. Together, these datapoints point to a period of strong momentum in both revenue growth and pricing power.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 23% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 20% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for HOME-FLEX on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for HOME-FLEX.
BY REVIEW COUNT
Across 135K ratings on 2 channels, HOME-FLEX averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 135K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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