GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through September 30, 2026 across Home Depot and Ace Hardware shows HOME-FLEX operating as a highly channel-concentrated brand. Home Depot accounts for 95.8% of year-to-date revenue, leaving Ace Hardware with just 4.2% and making the brand's trajectory almost entirely dependent on a single retail partner. Momentum has weakened sharply over the tracked window, with revenue down 53.8% overall and falling 41.6% in the most recent month alone. Pricing has moved in the same direction, as the average selling price slid 22.7% to $52.97 in the latest month, a 12.4% month-over-month decline against a year-to-date average of $62.04. The combination of softening revenue and compressing prices suggests promotional pressure or mix shift toward lower-priced items rather than purely volume-driven weakness.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 54% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 23% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for HOME-FLEX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for HOME-FLEX.
BY REVIEW COUNT
Across 109K ratings on 2 channels, HOME-FLEX averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 109K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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