GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, HOME-FLEX generated the majority of its revenue through Amazon, which accounted for 81.0% of total revenue share between January and May 2026, followed by homedepot.com at 18.0% and acehardware.com at just 1.0%. The brand's average product price during this period stood at $228.96, though pricing trended downward with a 23.8% decrease observed over the tracked timeframe. Despite recent monthly revenue growth of 3.6%, HOME-FLEX experienced an overall revenue decline of 14.8% across the reporting period. Amazon's dominant share highlights the platform as the critical sales channel for HOME-FLEX, with Home Depot serving as a distant but notable secondary retailer. These insights, sourced from Grips Intelligence, underscore shifting pricing dynamics and channel concentration as key factors shaping HOME-FLEX's current market position.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 24% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for HOME-FLEX on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for HOME-FLEX.
BY REVIEW COUNT
Across 116K ratings on 3 channels, HOME-FLEX averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 116K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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