GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across homedepot.com, lowes.com, acehardware.com and Amazon from January 1 to September 30, 2026 shows Anvil, a brand owned by Gildan Activewear (NYSE: GIL), concentrating the bulk of its sales in a single retail relationship. Home Depot alone accounted for 45.9% of year-to-date revenue, with Lowe's at 23.3% and Ace Hardware at 23.0%, leaving Amazon a comparatively modest 7.6%. Momentum turned sharply positive in the July–September window, where revenue grew 47.9% month over month and is up 63.9% across the tracked period. Pricing moved in the same direction, with the average selling price climbing 40.9% month over month to $22.46 and rising 60.2% overall, well above the $15.59 period average. The combination of channel concentration and a rapidly rising price point suggests a shift in product mix toward higher-ticket assortments rather than purely volume-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 64% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 60% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Anvil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Anvil.
BY REVENUE
Anvil sells 78% online and 22% offline. Online runs through 3 channels; offline through 1. Online share has moved from 76% in May to 89% in Sep.
Online
78%
22%
Offline
Online channels
78%
Offline channels
22%
BY REVIEW COUNT
Across 390K ratings on 4 channels, Anvil averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 390K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$7.99
Price
$3.44K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
