GRIPS CUSTOMERS & RESEARCH PARTNERS
Anvil, a brand owned by Gildan Activewear (NYSE: GIL), generated an average product price of $12.97 across the January 1 to August 31, 2026 period, according to in-store data from Grips Intelligence tracking Home Depot, Ace Hardware, Lowe's and Amazon. Home Depot dominates the brand's retail footprint with 46.5% of year-to-date revenue share, followed by Ace Hardware at 30.6%, while Lowe's and Amazon account for 12.8% and 10.0% respectively. Revenue proved broadly stable over the tracked window, slipping just 0.7% overall, though the most recent month delivered a 9.9% month-over-month gain. Pricing has moved more sharply, with the average price rising 22.2% across the period to $15.96, including a 13.7% month-over-month increase. That combination of flat-to-rising revenue against a steeply climbing average price suggests a shift toward higher-value assortments rather than volume-driven growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Anvil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Anvil.
BY REVENUE
Anvil sells 69% online and 31% offline. Online runs through 3 channels; offline through 1.
Online
69%
31%
Offline
Online channels
69%
Offline channels
31%
BY REVIEW COUNT
Across 415K ratings on 4 channels, Anvil averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 415K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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