GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store sales data from Grips Intelligence covering January 1 to June 30, 2026 across Ace Hardware, Home Depot, Amazon, and Lowe's, Anvil recorded an overall revenue decline of 21.0% during the period, with revenue dropping 27.3% month-over-month in its steepest monthly fall. Ace Hardware led revenue share at 43.4%, narrowly ahead of Home Depot at 42.4%, while Amazon and Lowe's trailed at 9.4% and 4.8% respectively. The average product price rose 5.6% overall to $10.75, even as one month saw prices fall 17.4% to $13.06. Together, these Grips Intelligence figures point to concentrated channel reliance on two major hardware retailers amid softening in-store revenue momentum.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 21% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 6% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Anvil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Anvil.
BY REVENUE
Anvil sells 56% online and 44% offline. Online runs through 3 channels; offline through 1. Online share has moved from 30% in Feb to 71% in Jun.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 407K ratings on 4 channels, Anvil averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 407K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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