GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across four major retailers, Anvil maintains a strong retail presence with Ace Hardware commanding the largest revenue share at 45.7%, followed closely by Home Depot at 39.8%. Amazon and Lowe's account for a combined 14.4% of revenue share, indicating that Anvil's distribution strategy is heavily weighted toward traditional hardware retailers. The brand's average product price sits at $10.37, though its average price has surged by 111.0% over the tracked period, signaling a notable shift in product mix or pricing strategy. Overall, Anvil's revenue grew 12.9% during the reporting window, reflecting healthy momentum heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 13% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 111% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Anvil on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Anvil.
BY REVENUE
Anvil sells 54% online and 46% offline. Online runs through 3 retailers; offline through 1. Online share has moved from 54% in Jan to 78% in May.
Online
54%
46%
Offline
Online channels
54%
Offline channels
46%
BY REVIEW COUNT
Across 348K ratings on 4 retailers, Anvil averages 4.4★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.4
/ 5
From 348K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
