GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, Home Depot, and Lowe's, Brady maintained an average product price of $47.97. Home Depot led as Brady's top retail channel with a 45.9% revenue share, closely followed by Amazon at 42.8%, while Lowe's trailed significantly at 9.9%. Notably, Brady's average price surged 21.3% over the tracked period, suggesting a shift toward higher-priced product sales or strategic price increases. However, this upward pricing trend coincided with a 15.7% decline in overall revenue, indicating potential volume pressure as prices rose. The concentration of nearly 89% of Brady's revenue across just two retailers highlights both channel efficiency and a notable dependency risk.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 21% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brady on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Brady.
BY REVIEW COUNT
Across 211K ratings on 3 retailers, Brady averages 4.6★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.6
/ 5
From 211K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
