GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence offline retail data covering January 1 to June 30, 2026 across Home Depot, Amazon, Lowe's, and Ace Hardware, Brady (NYSE: BRC) saw its overall revenue decline 10.6% over the period. Home Depot led as the top sales channel, capturing a 46.2% revenue share, followed closely by Amazon at 39.7% and Lowe's at 12.5%. The brand's average product price stood at $48.49, with pricing rising 3.0% overall despite a recent monthly dip to $53.80. Ace Hardware remained a marginal channel with just a 1.1% share of revenue. These figures underscore Brady's heavy reliance on its two dominant in-store retail partners during the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 10% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 3% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Brady on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brady.
BY REVIEW COUNT
Across 210K ratings on 4 channels, Brady averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 210K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.07
Price
$148K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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