GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January to May 2026 across Amazon, Home Depot, and Lowe's, Brady maintained an average product price of $47.97. Home Depot led as Brady's top retail channel with a 45.9% revenue share, closely followed by Amazon at 42.8%, while Lowe's trailed significantly at 9.9%. Notably, Brady's average price surged 21.3% over the tracked period, suggesting a shift toward higher-priced product sales or strategic price increases. However, this upward pricing trend coincided with a 15.7% decline in overall revenue, indicating potential volume pressure as prices rose. The concentration of nearly 89% of Brady's revenue across just two retailers highlights both channel efficiency and a notable dependency risk.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 14% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 22% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Brady on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brady.
BY REVIEW COUNT
Across 211K ratings on 4 channels, Brady averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 211K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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