GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, lowes.com and acehardware.com from January 1 to September 30, 2026, Brady — a brand of Milwaukee-based Brady Corporation (NYSE: BRC) — carries an average product price of $54.22. Amazon accounts for the largest slice of year-to-date revenue at 44.4%, followed by homedepot.com at 34.7% and lowes.com at 19.5%, while acehardware.com remains marginal at 1.2%. That concentration leaves roughly four-fifths of the brand's tracked sales dependent on just two retail partners. Momentum has softened over the period, with revenue down 4.2% overall and a steeper 14.0% month-over-month decline in the most recent reading. Pricing, however, has moved the other way, rising 2.4% across the period and reaching $58.64 in the latest month, an 11.5% jump versus the prior month.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Brady on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brady.
BY REVIEW COUNT
Across 213K ratings on 4 channels, Brady averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 213K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.07
Price
$95K
Revenue
$307.28
Price
$59K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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