GRIPS CUSTOMERS & RESEARCH PARTNERS
Brady, a brand of Milwaukee-based Brady Corporation (NYSE: BRC), carried an average product price of $52.71 according to Grips Intelligence in-store data covering January 1 to August 31, 2026 across Amazon, homedepot.com, lowes.com and acehardware.com. Revenue share is effectively a two-way race, with Amazon at 41.8% and homedepot.com close behind at 39.1%, while lowes.com contributes 17.7% and acehardware.com just 1.1%. Momentum has been uneven: revenue rose 8.0% month over month in the most recent period yet finished down 7.9% across the June–August window. Pricing softened alongside that volatility, with the latest average price of $53.02 marking a 9.3% monthly decline and a 1.5% dip over the tracked timeframe. The near-even split between the top two channels leaves Brady exposed to shifts at either retailer, making channel-level monitoring the key watchpoint heading into the next quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Brady on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Brady.
BY REVIEW COUNT
Across 215K ratings on 4 channels, Brady averages 4.6★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.6
/ 5
From 215K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$37.07
Price
$177K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
