GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking performance across Menards, Amazon, Home Depot, and Lowe's from January to February 2026, Vista demonstrates a highly concentrated retail distribution strategy, with Menards commanding a dominant 91.4% share of the brand's total online revenue. The brand maintains an average product price of $53.55 across all tracked retailers during this period. Despite Menards' dominance, Vista maintains a presence on major home improvement platforms including Amazon (4.6%), Home Depot (2.2%), and Lowe's (1.7%), suggesting a niche but diversified e-commerce footprint. Revenue experienced a notable decline of 15.6% over the tracked period, signaling potential seasonal softness or shifting demand patterns heading into early 2026. This heavy reliance on a single retailer for over 90% of revenue presents both a strategic advantage in channel partnership and a potential vulnerability worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 16% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 16% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Vista on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Vista.
BY REVENUE
