Serta

Serta Market Overview

According to in-store data from Grips Intelligence, Serta generated the largest share of its revenue through Amazon at 41.0% across five tracked retailers from January to April 2026. Office Depot and Home Depot followed closely, contributing 21.7% and 21.5% of revenue share respectively, revealing a notably tight race for second position. The brand's average product price stood at $152.04, though pricing showed a slight downward trend with a 1.5% decrease over the tracked period. Serta's overall revenue grew 7.2% during this window, signaling healthy demand momentum despite a minor 0.9% month-over-month dip in the most recent period. The brand's diverse retail footprint — spanning home improvement giants like Home Depot, Lowe's, and Menards alongside Amazon and Office Depot — underscores Serta's broad multi-channel distribution strategy.