Serta

Serta Market Overview

According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Amazon, homedepot.com, Office Depot, menards.com and lowes.com, Serta's demand is concentrated in a handful of large retail partners. Amazon leads with a 35.2% revenue share, followed by homedepot.com at 25.4% and Office Depot at 19.4%, leaving menards.com (11.9%) and lowes.com (8.2%) as smaller contributors. The brand's average product price sits at $166.02 year to date, reflecting a wide spread between lower-ticket items and higher-priced assortments across channels. Pricing has trended upward, rising 7.1% over the period and climbing 11.3% month over month to $168.82 in the most recent month tracked. Revenue, meanwhile, has been comparatively flat, slipping 1.4% overall despite a 2.9% month-over-month gain in the latest period, suggesting price increases are offsetting softer unit momentum.