Serta

Serta Market Overview

According to in-store data from Grips Intelligence, Serta generated the largest share of its revenue through Amazon at 42.9%, followed by Home Depot (22.5%) and Office Depot (22.4%) across five tracked retailers during Q1 2026 (January–March). The brand maintained an average product price of $149.27 during the period, with pricing remaining relatively stable as it saw only a modest 2.1% overall increase. Notably, Serta's revenue experienced a significant decline of 26.2% over the tracked quarter, despite a slight 2.3% month-over-month uptick in the most recent month. Home Depot and Lowe's carried some of the brand's highest-priced items, with select convertible sofas and sofa beds exceeding $1,000, while Amazon skewed toward more accessible price points under $130. Menards (7.9%) and Lowe's (4.3%) rounded out the retailer mix, indicating that Serta's revenue remains heavily concentrated among its top three retail partners.