GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 to September 30, 2026 across Amazon, homedepot.com, Office Depot, menards.com and lowes.com, Serta's average product price sat at $163.48 for the year to date. Amazon led the channel mix with a 32.1% revenue share, followed by homedepot.com at 25.7% and Office Depot at 21.0%, leaving menards.com (12.5%) and lowes.com (8.7%) as smaller contributors. Momentum softened over the July–September window, with revenue down 10.2% month over month and 8.7% across the tracked period. Pricing told a similar story in the short term, falling 8.1% in the latest month to an average of $150.71, even as the average price finished 2.2% higher overall. The combination of a top-three channel concentration above 78% and recent revenue slippage suggests performance is closely tied to a narrow set of retail partners.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 9% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Serta on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Serta.
BY REVENUE
Serta sells 66% online and 34% offline. Online runs through 3 channels; offline through 3.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 1.1M ratings on 5 channels, Serta averages 4.4★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.4
/ 5
From 1.1M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$63.74
Price
$1.52M
Revenue
$48.45
Price
$773K
Revenue
$76.69
Price
$671K
Revenue
$221.49
Price
$564K
Revenue
$57.45
Price
$431K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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