GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Amazon, homedepot.com, and lowes.com from January 1 to September 30, 2026, Graco — a brand operated under Newell Brands (NASDAQ: NWL) — maintained an average product price of $159.75. Amazon dominates the brand's measured sales mix at 83.1% of year-to-date revenue, leaving homedepot.com at 12.2% and lowes.com at just 4.5%. Momentum softened through the third quarter, with revenue falling 23.5% over the tracked timeseries period and declining 16.8% in the most recent month alone. Pricing followed a similar path, with the average selling price slipping 11.6% overall and dropping 13.4% month-over-month to $141.07. The combination of falling revenue and a shrinking average price suggests promotional pressure rather than pure demand loss, a dynamic worth monitoring as the brand heads into the holiday quarter.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 23% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Graco on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Graco.
BY REVIEW COUNT
Across 5M ratings on 3 channels, Graco averages 4.7★. Most reviews for the products are in the 4.8–5.0 range.
BRAND AVERAGE
4.7
/ 5
From 5M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$332.18
Price
$7.6M
Revenue
$220.62
Price
$7.4M
Revenue
$225.62
Price
$6.2M
Revenue
$133.42
Price
$6.2M
Revenue
$383.01
Price
$5.5M
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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