nuLOOM

nuLOOM Market Overview

According to in-store data from Grips Intelligence for Q1 2026 (January–March), nuLOOM generated the majority of its tracked revenue through homedepot.com, which accounted for a dominant 68.9% revenue share, followed by lowes.com at 23.8% and Amazon at just 7.3%. During this period, the brand's average product price rose significantly, climbing 32.1% to reach $148.40 by the end of the quarter. nuLOOM's overall revenue also trended upward, posting a 0.3% gain across the three tracked retailers over the same timeframe. Home Depot's top-selling nuLOOM products centered on washable and spill-proof rugs, while Lowe's skewed toward premium wool-blend options priced above $1,000. This pricing contrast across retailers suggests nuLOOM is strategically positioning different product tiers to capture distinct customer segments in the home improvement channel.