GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data covering January 1 through July 31, 2026 across Lowe's, Home Depot, and Amazon shows nuLOOM, one of the brands operated by privately held Rugs USA, maintaining a concentrated retail footprint. Lowe's accounts for 60.4% of year-to-date revenue, with Home Depot contributing 36.5% and Amazon a comparatively minor 3.1%. The brand's average selling price sits at $203.47, though it slipped 1.1% over the tracked period and eased 1.5% month-over-month to $201.91. Revenue trends have been mixed, declining 10.9% overall across the May-to-July window while posting a 7.5% rebound in the most recent month. That combination of softening pricing and heavy Lowe's dependence makes channel diversification a key watchpoint for nuLOOM heading into the back half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 11% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 1% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for nuLOOM on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for nuLOOM.
BY REVIEW COUNT
Across 16M ratings on 3 channels, nuLOOM averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$157.91
Price
$776K
Revenue
$210.76
Price
$749K
Revenue
$104.34
Price
$669K
Revenue
$181.47
Price
$211K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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