GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked across Lowe's, Home Depot and Amazon from January 1 to August 31, 2026, nuLOOM — a brand operated by privately held Rugs USA — generated an average product price of $206.72. Lowe's is by far the brand's dominant retail partner, accounting for 60.0% of year-to-date revenue, followed by Home Depot at 36.9% and Amazon at a marginal 3.0%. Momentum has been positive over the June–August window, with revenue up 10.0% overall and rising 2.4% month over month in the most recent period. Pricing has trended upward in tandem, with the average price climbing 3.9% month over month to $209.85 and 2.4% across the quarter. The combination of rising revenue and rising average price suggests nuLOOM is capturing growth without discounting, though its heavy concentration in two home-improvement retailers leaves limited diversification.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 10% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 2% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for nuLOOM on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for nuLOOM.
BY REVIEW COUNT
Across 16M ratings on 3 channels, nuLOOM averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 16M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$157.90
Price
$1.05M
Revenue
$211.25
Price
$982K
Revenue
$104.51
Price
$911K
Revenue
$181.16
Price
$300K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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