GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through September 30, 2026 across Lowe's, Home Depot, and Amazon, nuLOOM — a brand operated by privately held Rugs USA — generated an average product price of $207.26. Distribution is heavily concentrated, with lowes.com accounting for 59.8% of year-to-date revenue and homedepot.com adding 37.3%, leaving Amazon at just 2.9%. Revenue has climbed 2.3% over the tracked period, pointing to modest but steady momentum rather than a sharp inflection. Pricing has outpaced that growth, rising 5.2% overall to reach $211.79 in the most recent month, a 1.1% month-over-month gain. The combination of rising average prices and a two-retailer concentration suggests nuLOOM's near-term performance remains closely tied to its positioning within the big-box home improvement channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 2% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for nuLOOM on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for nuLOOM.
BY REVIEW COUNT
Across 20M ratings on 3 channels, nuLOOM averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 20M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$155.34
Price
$1.26M
Revenue
$104.30
Price
$1.16M
Revenue
$207.37
Price
$1.11M
Revenue
$186.13
Price
$271K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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