nuLOOM

nuLOOM Market Overview

According to Grips Intelligence data tracking Amazon, Home Depot, and Lowe's from January to February 2026, nuLOOM generated the majority of its online revenue through homedepot.com, which accounted for a dominant 69.4% share, followed by lowes.com at 23.3% and Amazon at just 7.3%. The brand's overall revenue grew 11.4% over the trailing three-month period, signaling strong early-year momentum. Notably, nuLOOM's average product price rose 23.6% during the same window, reaching $130.32 by the end of February 2026, suggesting a shift toward higher-value product sales. The brand's average product price of $120.56 across all tracked retailers positions it in the mid-range segment, though premium offerings on Lowe's exceed $1,000. This heavy concentration on Home Depot as a revenue driver presents both a strength in channel partnership and a potential risk in retailer dependency.