GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Victor generated the majority of its revenue through Amazon, which accounted for 62.5% of total revenue share across five tracked retailers between January and April 2026. Ace Hardware followed as the second-largest channel at 18.7%, with Lowes.com capturing 13.0%, while Menards and Home Depot together represented just 5.1% of revenue. The brand experienced strong momentum during the tracked period, with overall revenue growing 34.4% and average product prices rising 16.7%, signaling both increased demand and a shift toward higher-priced offerings. Victor's average product price stood at $13.56, reflecting its positioning as an accessible, value-oriented brand across major home improvement and general merchandise retailers. This combination of dominant Amazon presence and accelerating growth across brick-and-mortar e-commerce channels highlights Victor's expanding multi-channel footprint in 2026.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 35% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 16% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Victor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Victor.
BY REVENUE
Victor sells 66% online and 34% offline. Online runs through 3 retailers; offline through 3. Online share has moved from 13% in Dec to 62% in Apr.
Online
66%
34%
Offline
Online channels
66%
Offline channels
34%
BY REVIEW COUNT
Across 1.55M ratings on 5 retailers, Victor averages 4.1★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.1
/ 5
From 1.55M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$9.99
Price
$86K
Revenue
