Victor

Victor Market Overview

Victor, a brand of privately held Woodstream Corp., generated the majority of its tracked sales through Amazon, which accounted for 55.8% of year-to-date revenue, according to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Amazon, acehardware.com, lowes.com, menards.com and homedepot.com. Ace Hardware (19.5%) and Lowe's (18.9%) formed a near-equal second tier, while Menards (3.7%) and Home Depot (1.6%) together contributed just over 5% of revenue. The brand's average product price stood at $13.81, edging up 1.0% over the tracked period even as the most recent month saw a 0.8% dip to $13.97. Revenue softened modestly across the same window, declining 3.8% overall and 0.4% month over month. Taken together, the figures point to a heavily marketplace-weighted brand with stable pricing but slight demand cooling in the mid-year period.