GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, Lowe's, Ace Hardware, Menards and Home Depot shows Victor generating steady demand from January 1 through August 31, 2026, at an average product price of $13.67. Amazon dominates the brand's retail footprint with 56.1% of year-to-date revenue share, more than double any single competing channel. Lowe's and Ace Hardware form a close secondary tier at 19.1% and 18.7% respectively, while Menards (3.7%) and Home Depot (1.6%) remain marginal contributors. Between June and August 2026, revenue held essentially flat, edging up 0.1% overall and 0.2% month over month. That stability came alongside softening price points, with the average selling price slipping to $13.38 — a 4.5% monthly decline and a 5.1% drop across the tracked period, per Grips Intelligence.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Victor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Victor.
BY REVENUE
Victor sells 62% online and 38% offline. Online runs through 3 channels; offline through 3.
Online
62%
38%
Offline
Online channels
62%
Offline channels
38%
BY REVIEW COUNT
Across 1.81M ratings on 5 channels, Victor averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 1.81M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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