GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence data tracking five major retailers from January to February 2026, Victor maintains a strong online presence with an average product price of $12.46. Amazon dominates as Victor's primary sales channel, commanding a significant 67.3% of the brand's total revenue share, followed by Ace Hardware at 19.4% and Lowe's at 7.9%. Notably, the brand experienced a considerable 27.7% decline in overall revenue during the tracked period, suggesting potential seasonal softness in demand. Despite the revenue downturn, Victor's average price showed relative stability, dipping only 4.7% over the same timeframe. The remaining revenue is distributed among Menards (3.3%) and Home Depot (1.9%), indicating that Victor's online retail strategy is heavily concentrated on Amazon as its dominant marketplace.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 28% from Dec to Feb.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Dec to Feb.
REVENUE SHARE
Revenue distribution across product categories for Victor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Victor.
BY REVENUE
