GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Victor maintained an average product price of $12.98 across five major retailers during Q1 2026 (January 1 – March 31, 2026). Amazon dominated Victor's revenue share at 65.0%, making it by far the brand's most significant retail channel. Ace Hardware followed as the second-largest contributor at 19.3%, with Lowe's rounding out the top three at 10.6%. During the tracked period, Victor saw a notable 13.1% increase in its average selling price, signaling a meaningful upward pricing trend. Overall revenue also trended positively, growing 1.6% over the quarter across Amazon, Ace Hardware, Lowe's, Menards, and Home Depot.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 2% from Jan to Mar.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 13% from Jan to Mar.
REVENUE SHARE
Revenue distribution across product categories for Victor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Victor.
BY REVENUE
