GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 through September 30, 2026 across Amazon, acehardware.com, lowes.com, menards.com and homedepot.com, Victor — a brand of the privately held Woodstream Corp. — generates the majority of its revenue through a single channel. Amazon alone accounts for 55.3% of year-to-date revenue, while acehardware.com (19.6%) and lowes.com (19.2%) form a nearly even second tier, leaving menards.com (3.8%) and homedepot.com (1.7%) as marginal contributors. The average product price sits at $13.07, though pricing has softened meaningfully, declining 7.1% over the tracked period to $12.79. Revenue has been essentially flat overall, slipping 0.4%, but the most recent month showed a 2.0% month-over-month gain. Taken together, the data points to a brand holding its position on volume while trading at progressively lower price points.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 0% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 7% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Victor on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Victor.
BY REVENUE
Victor sells 61% online and 39% offline. Online runs through 3 channels; offline through 3.
Online
61%
39%
Offline
Online channels
61%
Offline channels
39%
BY REVIEW COUNT
Across 1.69M ratings on 5 channels, Victor averages 4.1★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.1
/ 5
From 1.69M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$9.99
Price
$250K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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