Veradek

Veradek Market Overview

According to in-store data from Grips Intelligence covering January 1 to July 31, 2026 across Home Depot, Lowe's and Amazon, Veradek — majority-owned since December 2025 by private equity firm Ironbridge Equity Partners alongside its co-founder CEO — shows a heavily concentrated retail footprint. Home Depot accounts for 52.5% of year-to-date revenue, with Lowe's at 38.1% and Amazon trailing at just 9.5%, leaving roughly nine in ten dollars tied to two big-box relationships. Revenue momentum has softened notably, falling 21.4% month over month in the most recent period and 35.4% overall across the tracked timeframe. Pricing, by contrast, has held remarkably steady, with an average product price of $91.07 that moved only 0.2% over the period and 0.7% in the latest month. That combination of flat pricing and declining revenue points to a volume-driven slowdown rather than discounting, making channel diversification beyond the two dominant retailers the clearest growth lever.