Veradek

Veradek Market Overview

According to in-store data from Grips Intelligence covering January 1 to September 30, 2026 across Home Depot, Lowe's and Amazon, Veradek — majority-owned by Toronto private equity firm Ironbridge Equity Partners since December 2025 — posted an average product price of $89.05. Distribution is heavily concentrated with home improvement retail, as homedepot.com accounted for 53.9% of tracked revenue and lowes.com a further 37.1%, leaving Amazon with just 9.0%. Momentum softened over the period, with revenue declining 25.7% overall and falling 26.1% month over month in the most recent reading. Pricing drifted down in parallel, with the average price easing 4.2% across the window to $86.17, a 1.2% dip versus the prior month. The combination of a double-digit revenue contraction and modest price erosion suggests volume, rather than discounting alone, is driving the recent trend.