Velcro

Velcro Market Overview

Grips Intelligence in-store data tracked across Newegg, homedepot.com, menards.com and lowes.com from January 1 to September 30, 2026 shows Velcro — a privately held brand that agreed in May 2026 to sell a majority stake to Arsenal Capital Partners — leaning heavily on a single retail channel, with Newegg accounting for 83.5% of year-to-date revenue. Home Depot is a distant second at 9.3%, while Menards and Lowe's each contribute 3.6%, leaving the brand's offline footprint highly concentrated. The average product price sits at $15.13 year to date, though pricing has firmed notably, rising 11.3% over the tracked period to $16.19 in the most recent month, a 5.6% month-over-month gain. That pricing strength has not translated into top-line growth: revenue fell 10.6% month over month and is down 3.7% across the July-to-September window. The combination of rising prices and softening revenue suggests volume pressure rather than demand-led expansion heading into the close of 2026.