GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across five tracked retailers, Velcro maintains a notably concentrated retail footprint, with Newegg commanding a dominant 80.8% share of the brand's revenue. The remaining revenue is split among Menards (7.2%), Home Depot (7.1%), Lowe's (3.1%), and Amazon (1.8%), indicating limited distribution diversification. The brand's average product price sits at $14.34, though individual SKUs range significantly, with some industrial-strength tapes priced above $30. Over the tracked period, Velcro's average price has seen a 4.6% decline, suggesting increased competitive pricing pressure or a shift in product mix toward lower-priced items. These insights highlight both the brand's heavy reliance on a single retail channel and evolving pricing dynamics worth monitoring.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 2% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 5% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Velcro on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Velcro.
BY REVENUE
Velcro sells 90% online and 10% offline. Online runs through 3 retailers; offline through 2.
Online
90%
10%
Offline
Online channels
90%
Offline channels
10%
BY REVIEW COUNT
Across 29K ratings on 5 retailers, Velcro averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 29K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
