GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across Newegg, homedepot.com, lowes.com and menards.com, Velcro — a privately held business with no publicly traded shares — commanded an average product price of $15.06. Newegg dominated the brand's revenue mix at 83.3% of year-to-date sales, leaving homedepot.com a distant second at 8.6% and lowes.com and menards.com tied at 4.1% each. Revenue rose 7.8% month over month in the most recent period, though it remains down 16.2% across the three-month window from June through August 2026. Average selling prices moved in the opposite direction, climbing 5.5% month over month to $15.34 and finishing 4.6% higher overall. That divergence between softer revenue and firmer pricing suggests the brand is trading unit volume for higher-value assortment at retail.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 5% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Velcro on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Velcro.
BY REVENUE
Velcro sells 92% online and 8% offline. Online runs through 2 channels; offline through 2.
Online
92%
8%
Offline
Online channels
92%
Offline channels
8%
BY REVIEW COUNT
Across 34K ratings on 4 channels, Velcro averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 34K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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