GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Menards, Amazon, and Home Depot, Home Zone's in-store performance was heavily concentrated at a single retailer, with Menards accounting for 81.1% of revenue share, followed by Amazon at 13.2% and Home Depot at 5.8%. Grips Intelligence data shows overall revenue grew 57.5% over the period, while the average selling price rose sharply, increasing 238.9% to an average product price of $5.95. During the April 1 to June 30, 2026 timeseries window, the average price climbed 23.3% month-over-month to $15.81, even as revenue dipped 52.1% versus the prior month. This divergence between rising prices and monthly revenue volatility suggests a shift toward higher-value seasonal assortments, underscoring the concentration risk of leaning so heavily on one channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 58% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 239% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Home Zone on Menards.
REVENUE SHARE
Revenue distribution across tracked channels for Home Zone.
BY REVENUE
Home Zone sells 19% online and 81% offline. Online runs through 2 channels; offline through 1.
Online
19%
81%
Offline
Online channels
19%
Offline channels
81%
BY REVIEW COUNT
Across 31K ratings on 3 channels, Home Zone averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 31K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis
