GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across menards.com, Amazon, and homedepot.com from January 1, 2026 through September 30, 2026 shows Home Zone operating as a concentrated, multi-retailer brand rather than a single-channel one. Menards.com accounts for the clear majority of revenue at 60.3%, with Amazon contributing 27.8% and homedepot.com a smaller 11.8% share. Momentum has weakened notably, with revenue down 53.3% month-over-month and 58.4% across the tracked period. At the same time, average selling price has climbed 70.9%, reaching $35.01 in the most recent month against a year-to-date average of $15.04. That divergence between falling volume-driven revenue and sharply rising prices suggests a shift in product mix or assortment that will be the key dynamic to watch heading into 2027.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 54% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 24% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Home Zone on Home Depot.
REVENUE SHARE
Revenue distribution across tracked channels for Home Zone.
BY REVENUE
Home Zone sells 40% online and 60% offline. Online runs through 2 channels; offline through 1. Online share has moved from 15% in May to 88% in Sep.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 33K ratings on 3 channels, Home Zone averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 33K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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