GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Home Zone generated the vast majority of its revenue through Menards, which accounted for 86.5% of total revenue share between January and April 2026, followed by Amazon at 10.2% and Home Depot at 3.3%. The brand maintained a low average product price of $3.78 across all three tracked retailers during this period. Notably, Home Zone's average price saw a 9.1% overall increase over the observed trend period, suggesting a gradual upward pricing strategy. Despite the rising prices, the brand experienced a 10.5% decline in overall revenue, indicating potential volume softness. Home Zone's heavy concentration at Menards highlights a significant retailer dependency that could represent both a strength in channel partnership and a risk in terms of diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 11% from Feb to Apr.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 9% from Feb to Apr.
REVENUE SHARE
Revenue distribution across product categories for Home Zone on Amazon.
REVENUE SHARE
Revenue distribution across tracked retailers for Home Zone.
BY REVENUE
