Xodus Innovations

Xodus Innovations Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Lowe's, Amazon, Menards and Home Depot shows Xodus Innovations operating as a concentrated two-channel brand. Lowe's accounts for just over half of year-to-date revenue at 50.5%, with Amazon close behind at 45.8%, leaving Menards (2.1%) and Home Depot (1.6%) as marginal contributors. Momentum has been strong, with revenue up 188.6% over the tracked period and a 175.2% month-over-month gain in the most recent month of the July–September window. Pricing has firmed alongside that growth, with the average price rising 9.6% to a recent $30.05, slightly below the prior month's level. Across the full period, the brand's average product price sits at $28.21, positioning it in an accessible mid-tier price band where share gains depend heavily on its two dominant retail partners.