GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Union Products generated the majority of its revenue through Lowe's, which accounted for 71.0% of total revenue share between January and May 2026, followed by Home Depot at 22.6%, across four tracked retailers. The brand's average product price during this period stood at $39.92, though pricing saw an overall decline of 11.2% over the observed trend window. Despite the price decrease, Union Products experienced strong momentum with revenue growing 68.0% over the tracked period. The remaining revenue share was split between Ace Hardware at 4.7% and Menards at 1.7%, indicating a highly concentrated retail distribution strategy favoring major home improvement chains.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 68% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 11% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Union Products on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Union Products.
BY REVENUE
Union Products sells 94% online and 6% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 54% in Jan to 100% in May.
Online
94%
6%
Offline
Online channels
94%
Offline channels
6%
BY REVENUE
$22.99
Price
$2.83K
Revenue