Home/Insights/Brands/Universal Forest ProductsProduct Intelligence - 2026 YTD USA

Universal Forest Products

5K+

Products Sold, Jan to Sep 2026

150+

# Offline Stores

$66.75

Avg. Price

4.5

Avg. Rating

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Universal Forest Products Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 across Menards and Lowe's shows Universal Forest Products — the former name of UFP Industries (NASDAQ: UFPI) — operating with a heavily concentrated retail footprint. Menards accounted for 96.1% of tracked revenue year to date, leaving Lowe's with just 3.5%, a dependency that leaves the brand exposed to shifts at a single retail partner. Revenue momentum has been negative, falling 19.5% over the tracked period, including an 11.3% month-over-month decline in the most recent reading. Average product price held at $67.14, down 2.3% across the period but essentially flat month over month at $65.87, suggesting the revenue softness is volume-driven rather than the result of discounting. Together, the Grips Intelligence figures point to a brand facing demand pressure while maintaining price discipline and a narrow channel base.

Revenue Share by Channel
Data covers Menards, Lowe's

Universal Forest Products's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 19% from Jul to Sep.

Monthly revenue

Indexed values, 0-100

Universal Forest Products's average price

OVER TIME

Over the last three months, average selling price on tracked channels has decreased by 2% from Jul to Sep.

Average price

Absolute values in $

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Universal Forest Products's categories

REVENUE SHARE

Lowe's

Revenue distribution across product categories for Universal Forest Products on Lowe's.

Lowe's

Categories by revenue share

Distribution in %

Universal Forest Products's channels

REVENUE SHARE

Revenue distribution across tracked channels for Universal Forest Products.

Channels by revenue share

Distribution in %

Top products for Universal Forest Products

BY REVENUE

Lowe's
Lowe's
#1Premium Wireless Headphones XR500

$149.99

Price

Revenue

#2Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#3Advanced Portable Speaker System

$89.99

Price

Revenue

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