GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January to May 2026 across major retailers including Menards and Lowe's, Universal Forest Products demonstrates a highly concentrated retail footprint, with Menards accounting for a dominant 97.4% of the brand's revenue share. The brand's average product price sits at $57.78, though this figure has seen a notable 68.1% increase over the tracked period, signaling a significant shift in pricing strategy or product mix. Lowe's represents just 1.9% of revenue share, highlighting the brand's heavy reliance on a single retail partner. Despite monthly fluctuations including a 29.0% revenue drop in the most recent month, Universal Forest Products achieved an overall revenue growth of 27.6% during the timeseries period. This combination of strong overall growth alongside rising average prices and concentrated retail distribution presents a unique market positioning for the brand.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 28% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 68% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Universal Forest Products on Lowe's.
REVENUE SHARE
Revenue distribution across tracked retailers for Universal Forest Products.
TO UNIVERSAL FOREST PRODUCTS