GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Amazon, acehardware.com, homedepot.com and menards.com from January 1 to August 31, 2026 shows Twinkle concentrating the vast majority of its sales in a single channel. Amazon alone accounted for 78.7% of year-to-date revenue, with acehardware.com a distant second at 13.7% and homedepot.com and menards.com splitting the remaining 6.8%. Pricing has trended firmly upward, with the average selling price climbing 22.6% over the tracked period to reach $28.37, well above the $22.58 year-to-date average. Revenue rose 10.6% across the June–August timeseries window, though the most recent month slipped 1.4% against the prior month. Taken together, the Grips Intelligence figures point to a brand gaining value through higher price points while remaining heavily dependent on one dominant retail channel.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 11% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 23% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Twinkle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkle.
BY REVENUE
Twinkle sells 85% online and 15% offline. Online runs through 2 channels; offline through 2.
Online
85%
15%
Offline
Online channels
85%
Offline channels
15%
BY REVIEW COUNT
Across 57K ratings on 4 channels, Twinkle averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 57K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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