GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store sales data from Grips Intelligence covering January 1 to September 30, 2026 across Ace Hardware, Amazon, Home Depot, Menards and Lowe's, Twinkle — a brand of privately held, family-run Malco Products — has built a notably concentrated retail footprint. Ace Hardware leads with 40.6% of year-to-date revenue, closely trailed by Amazon at 37.5%, meaning just two channels account for roughly 78% of total tracked sales. Home Depot contributes a meaningful 16.4%, while Menards (2.8%) and Lowe's (2.7%) remain marginal by comparison. Momentum has been positive in the most recent quarter, with revenue up 16.6% over the tracked period and a 10.6% month-over-month gain in the latest month. Pricing has held firm around an $8.88 average, rising 2.4% overall even as the most recent month eased 3.1% to $9.69.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 8% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 9% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for Twinkle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkle.
BY REVENUE
Twinkle sells 56% online and 44% offline. Online runs through 3 channels; offline through 2.
Online
56%
44%
Offline
Online channels
56%
Offline channels
44%
BY REVIEW COUNT
Across 52K ratings on 5 channels, Twinkle averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 52K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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