GRIPS CUSTOMERS & RESEARCH PARTNERS
According to offline retail data from Grips Intelligence covering January 1 to June 30, 2026 across Amazon, acehardware.com, homedepot.com, and menards.com, Twinkle showed a clear channel concentration, with Amazon commanding a dominant 76.3% revenue share and Ace Hardware following at 16.7%. During the tracked period, Twinkle's revenue declined 7.1%, including a 3.2% month-over-month drop, signaling softening in-store demand momentum. At the same time, the brand's average product price climbed 11.5% overall to reach $23.15, a 5.3% increase versus the prior month. This pricing strength stands in notable contrast to the revenue softness, suggesting Twinkle leaned into higher price points even as volumes eased. Together, these Grips Intelligence datapoints highlight a brand navigating a trade-off between rising average prices and declining top-line performance across its key retail channels.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 7% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has increased by 11% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Twinkle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Twinkle.
BY REVENUE
Twinkle sells 81% online and 19% offline. Online runs through 2 channels; offline through 2.
Online
81%
19%
Offline
Online channels
81%
Offline channels
19%
BY REVIEW COUNT
Across 59K ratings on 4 channels, Twinkle averages 4.5★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.5
/ 5
From 59K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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