GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Twinkle generated the majority of its revenue through Amazon, which accounted for 79.0% of total revenue share across tracked retailers from January to May 2026. Ace Hardware followed as the second-largest channel at 15.6%, while Home Depot and Menards captured smaller shares of 2.7% and 2.5% respectively. The brand's average product price stood at $19.53, with pricing trending upward by 31.9% over the tracked period. This notable price increase suggests a possible shift in product mix or strategic repositioning across its retail footprint. Overall, Twinkle's heavy reliance on Amazon as its dominant sales channel presents both a strength in marketplace reach and a potential vulnerability in channel diversification.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 1% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 32% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Twinkle on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Twinkle.
BY REVENUE
Twinkle sells 82% online and 18% offline. Online runs through 2 retailers; offline through 2.
Online
82%
18%
Offline
Online channels
82%
Offline channels
18%
BY REVIEW COUNT
Across 59K ratings on 4 retailers, Twinkle averages 4.5★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.5
/ 5
From 59K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
