GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Soft Scrub generated the majority of its revenue through Amazon, which accounted for 70.0% of total revenue share between January and May 2026 across Amazon, acehardware.com, menards.com, and lowes.com. Acehardware.com followed as the second-largest channel with a 21.2% revenue share, while menards.com and lowes.com contributed 4.4% and 3.0% respectively. The brand's average product price during this period stood at $9.10, with prices trending upward by 2.2% over the tracked months. Notably, Soft Scrub experienced solid overall revenue growth of 10.5% during the reporting period, signaling healthy demand momentum. Premium multi-pack offerings on Amazon, such as the Gel with Bleach Cleaner priced at $51.21, suggest a strategy focused on driving higher basket values through bulk purchasing options.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 10% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 2% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Soft Scrub on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Soft Scrub.
BY REVENUE
Soft Scrub sells 72% online and 28% offline. Online runs through 3 retailers; offline through 3.
Online
72%
28%
Offline
Online channels
72%
Offline channels
28%
BY REVIEW COUNT
Across 277K ratings on 4 retailers, Soft Scrub averages 4.5★. Most reviews sit on products in the 4.6–4.8★ range.
BRAND AVERAGE
4.5
/ 5
From 277K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$25.44
Price
$605K
Revenue
$30.44
Price
$289K
Revenue
$33.03
Price
$121K
Revenue
