GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Soft Scrub — owned by Henkel (OTC: HENKY) — generated modest offline/in-store performance between January 1 and June 30, 2026, tracking sales across Amazon, acehardware.com, menards.com, and lowes.com, with revenue slipping 0.7% over the period. Amazon dominated the brand's channel mix at 66.2% of revenue share, followed distantly by acehardware.com at 23.6%, while menards.com and lowes.com each accounted for under 5%. The average product price stood at $8.85, having declined 4.4% over the tracked window. In the April 1 to June 30, 2026 timeseries, average price landed at $8.97, and the brand's top-selling item on Amazon was the Soft Scrub Antibacterial Cleaner with Bleach (36 oz, 6-pack) at a $25.44 average price. These figures underscore a heavily Amazon-concentrated distribution footprint paired with softening pricing across the first half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 1% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Soft Scrub on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Soft Scrub.
BY REVENUE
Soft Scrub sells 70% online and 30% offline. Online runs through 3 channels; offline through 3.
Online
70%
30%
Offline
Online channels
70%
Offline channels
30%
BY REVIEW COUNT
Across 278K ratings on 4 channels, Soft Scrub averages 4.5★. Most reviews for the products are in the 4.6–4.8 range.
BRAND AVERAGE
4.5
/ 5
From 278K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$25.44
Price
$566K
Revenue
$30.61
Price
$281K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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