GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data covering January 1 through September 30, 2026 across Amazon, acehardware.com, menards.com and lowes.com, The Pink Stuff — a brand held by RPM International (NYSE: RPM) via its Rust-Oleum subsidiary — carries an average product price of $8.95. Amazon dominates the mix at 53.8% of year-to-date revenue, while acehardware.com contributes a substantial 28.4%, giving the brand an unusually strong secondary channel. Menards and Lowe's round out distribution at 9.5% and 7.3% respectively, indicating meaningful room for expansion across big-box home improvement. Momentum has softened recently, with revenue down 10.3% month-over-month and 16.1% across the tracked period. Pricing has followed a similar path, declining 8.5% overall to roughly $8.79 despite a modest 1.3% monthly uptick, suggesting promotional pressure rather than demand-led growth.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 16% from Jul to Sep.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 8% from Jul to Sep.
REVENUE SHARE
Revenue distribution across product categories for The Pink Stuff on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for The Pink Stuff.
BY REVENUE
The Pink Stuff sells 64% online and 36% offline. Online runs through 3 channels; offline through 2.
Online
64%
36%
Offline
Online channels
64%
Offline channels
36%
BY REVIEW COUNT
Across 182K ratings on 4 channels, The Pink Stuff averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 182K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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