GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data tracked from January 1 to August 31, 2026 across acehardware.com, Amazon, menards.com, lowes.com and homedepot.com, The Pink Stuff — a brand held by RPM International (NYSE: RPM) via its Rust-Oleum subsidiary — carried an average product price of $7.32. Ace Hardware dominates distribution with a 44.8% share of year-to-date revenue, nearly double Amazon's 25.7%, while Menards and Lowe's contribute 15.5% and 12.2% respectively. Home Depot remains a marginal outlet at just 1.8% of revenue, signaling a clear expansion opportunity. Revenue has grown 11.7% over the tracked period despite a 16.4% month-over-month decline in the most recent month. Average price has softened 11.5% overall to $6.69, including an 18.0% monthly drop that suggests intensifying promotional pressure.
OVER TIME
Over the last three months, revenue on tracked channels has grew by 12% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 12% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for The Pink Stuff on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for The Pink Stuff.
BY REVENUE
The Pink Stuff sells 40% online and 60% offline. Online runs through 3 channels; offline through 2.
Online
40%
60%
Offline
Online channels
40%
Offline channels
60%
BY REVIEW COUNT
Across 160K ratings on 5 channels, The Pink Stuff averages 4.3★. Most reviews for the products are in the 4.2–4.4 range.
BRAND AVERAGE
4.3
/ 5
From 160K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$27.26
Price
$2.37K
Revenue
$17.91
Price
$1.83K
Revenue
$17.91
Price
$1.59K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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