The Pink Stuff

The Pink Stuff Market Overview

According to Grips Intelligence, The Pink Stuff—owned by parent company RPM International Inc. (NYSE: RPM) following its acquisition of Star Brands Group in 2025—is tracked here through in-store retail data spanning January 1 to June 30, 2026 across Ace Hardware, Menards, Lowe's, and Home Depot. Grips Intelligence data shows that acehardware.com dominates the brand's channel mix with a 65.8% revenue share, followed by menards.com at 20.7% and lowes.com at 10.4%, while homedepot.com trails at just 3.1%. The brand carried an average product price of $7.80, which rose 5.6% overall across the period despite a 4.7% month-over-month dip to $8.17. On the revenue side, Grips Intelligence data indicates performance softened, with sales declining 12.2% month-over-month and edging down 2.2% overall. Together, these signals point to a channel concentration risk at Ace Hardware paired with modest pricing gains offsetting a broader revenue slowdown.