GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, The Pink Stuff generated the majority of its revenue through Ace Hardware, which accounted for 65.9% of total revenue share across tracked retailers — including Menards (22.0%), Lowe's (8.8%), and Home Depot (3.3%) — during the January to May 2026 period. The brand's average product price stood at $7.71, though pricing trended upward with a 14.7% increase over the March to May 2026 timeseries window. Despite rising prices, The Pink Stuff experienced a 15.0% decline in overall revenue during the same period, suggesting potential volume pressure. Ace Hardware's dominant share signals that the brand's brick-and-mortar distribution strategy is heavily concentrated in the home improvement channel, with significant room for growth at larger retailers like Home Depot and Lowe's. These insights highlight both the brand's strong niche positioning and the challenges it faces in scaling broader retail penetration.
OVER TIME
Over the last three months, revenue on tracked retailers has declined by 15% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 15% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for The Pink Stuff on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for The Pink Stuff.
BY REVENUE
The Pink Stuff sells 12% online and 88% offline. Online runs through 2 retailers; offline through 2. Online share has moved from 3% in Jan to 24% in May.
Online
12%
88%
Offline
Online channels
12%
Offline channels
88%
BY REVIEW COUNT
Across 69K ratings on 4 retailers, The Pink Stuff averages 4.3★. Most reviews sit on products in the 4.2–4.4★ range.
BRAND AVERAGE
4.3
/ 5
From 69K ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.