Easy Pull

Easy Pull Market Overview

Easy Pull, a brand of privately held California housewares maker Dial Industries, posted a notably balanced retail footprint between January 1 and August 31, 2026, according to in-store data from Grips Intelligence tracking Ace Hardware, Lowe's, and Menards. Revenue was split almost evenly across the three channels, with acehardware.com at 35.7%, lowes.com at 34.1%, and menards.com at 30.2%, indicating no single dominant retail partner. The brand's average product price held at $30.07 across the period, slipping just 0.2% overall and easing 4.4% month-over-month to $28.80 in the most recent reading. Revenue momentum was softer, falling 25.3% versus the prior month and 4.9% across the June–August timeseries window. Taken together, the figures point to stable pricing paired with recent volume pressure and a diversified, rather than concentrated, brick-and-mortar distribution base.