GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence in-store data from January to May 2026, Easy Pull maintains a diversified retail presence across three major home improvement retailers: Ace Hardware (38.0%), Menards (33.5%), and Lowe's (28.5%). Ace Hardware leads as the top-performing channel, capturing the largest revenue share for the brand during this period. Easy Pull products carry an average price point of $30.06, with pricing trending upward by 3.7% over the tracked period. The brand has also demonstrated positive momentum, with overall revenue growing 6.2% across the measured timeframe. This balanced distribution strategy across key retailers positions Easy Pull competitively within the home improvement retail landscape.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 6% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has increased by 4% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Easy Pull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Easy Pull.
BY REVENUE
Easy Pull sells 29% online and 71% offline. Online runs through 1 retailer; offline through 2. Online share has moved from 0% in Jan to 36% in May.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%