GRIPS CUSTOMERS & RESEARCH PARTNERS
According to Grips Intelligence, Easy Pull's in-store sales between January 1 and June 30, 2026 were tracked across three retail channels — acehardware.com, menards.com, and lowes.com — with Ace Hardware leading at a 39.6% revenue share, followed by Menards at 32.7% and Lowe's at 27.7%. The brand carried an average product price of $29.90 across the period. However, momentum weakened notably in the April–June quarter, as revenue fell 33.7% overall and dropped 21.3% month-over-month. Average pricing also softened, declining 9.5% over the period to $28.88, a 4.1% month-over-month decrease. Together, these Grips Intelligence datapoints point to broad-based pressure on both volume and pricing heading into mid-2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 34% from Apr to Jun.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 10% from Apr to Jun.
REVENUE SHARE
Revenue distribution across product categories for Easy Pull on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Easy Pull.
BY REVENUE
Easy Pull sells 29% online and 71% offline. Online runs through 1 channel; offline through 2. Online share has moved from 3% in Feb to 17% in Jun.
Online
29%
71%
Offline
Online channels
29%
Offline channels
71%
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
Get access to full product performance analysis