Easy Pull

Easy Pull Market Overview

Grips Intelligence in-store data covering January 1 through September 30, 2026 shows Easy Pull, a brand of the privately held housewares manufacturer Dial Industries, distributing its sales across three retail channels with no single partner dominating. Ace Hardware leads with a 39.1% revenue share, followed closely by Menards at 32.4% and Lowe's at 28.5%, a balanced split that limits concentration risk but also suggests no breakout retail relationship. The brand's average product price sits at $29.63 year to date, though pricing has softened to $28.06 in the most recent month, a 6.8% decline over the tracked period. Momentum has weakened more sharply on the top line, with revenue down 24.2% month over month and 43.4% across the July through September timeseries window. Taken together, the data points to a brand facing simultaneous pressure on both volume and price realization heading into the final quarter.