GRIPS CUSTOMERS & RESEARCH PARTNERS
Grips Intelligence in-store data tracked across Menards, Lowe's, Ace Hardware and Amazon from January 1 to August 31, 2026 shows Truper commanding an average product price of $48.40 across its retail footprint. Menards dominates the brand's revenue mix at 69.6% share, followed by Lowe's at 15.6% and Ace Hardware at 13.2%, while Amazon accounts for just 1.7%. That heavy concentration in a single retailer leaves the brand exposed to shifts at one account. Revenue has declined 37.3% over the tracked period, with the most recent month down 17.7% against the prior month. Average selling prices have softened more modestly, easing 4.3% overall to $46.32, suggesting volume rather than pricing is driving the contraction.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 37% from Jun to Aug.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 4% from Jun to Aug.
REVENUE SHARE
Revenue distribution across product categories for Truper on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked channels for Truper.
BY REVENUE
Truper sells 14% online and 86% offline. Online runs through 2 channels; offline through 3.
Online
14%
86%
Offline
Online channels
14%
Offline channels
86%
BY REVIEW COUNT
Across 74K ratings on 4 channels, Truper averages 4.4★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.4
/ 5
From 74K ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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