Home/Insights/Brands/TruperProduct Intelligence - 2026 YTD USA

Truper

400K+

Products Sold, Jan to Jun 2026

4,500+

# Offline Stores

$47.93

Avg. Price

4.4

Avg. Rating

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Truper Market Overview

Truper's in-store performance across Menards, Lowe's, Ace Hardware, and Amazon from January 1 to June 30, 2026, tracked by Grips Intelligence, shows revenue declining 18.1% over the period, signaling notable softening in offline demand. Menards dominated the brand's revenue mix with a commanding 67.7% share, far ahead of Lowe's at 16.0% and Ace Hardware at 13.8%, while Amazon trailed at just 2.5%. The most recent month saw revenue drop 26.7% versus the prior month, according to Grips Intelligence. The average product price held relatively stable at $47.84, edging up 1.3% across the period even as the latest month dipped 4.6% to $48.42. This heavy concentration in a single retail channel highlights both a key strength and a potential vulnerability in Truper's offline distribution strategy.

Revenue Share by Channel
Data covers Menards, Lowe's, Ace Hardware, Amazon

Truper's monthly revenue

OVER TIME

Over the last three months, revenue on tracked channels has declined by 18% from Apr to Jun.

Monthly revenue

Indexed values, 0-100

Truper's average price

OVER TIME

Over the last three months, average selling price on tracked channels has increased by 1% from Apr to Jun.

Average price

Absolute values in $

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Truper's categories

REVENUE SHARE

Ace Hardware

Revenue distribution across product categories for Truper on Ace Hardware.

Ace Hardware

Categories by revenue share

Distribution in %

Truper's channels

REVENUE SHARE

Revenue distribution across tracked channels for Truper.

Channels by revenue share

Distribution in %

Truper's online vs offline revenue split

BY REVENUE

Truper sells 15% online and 85% offline. Online runs through 2 channels; offline through 3. Online share has moved from 26% in Feb to 16% in Jun.

Revenue by channel

Share of total revenue across all channels

Online

15%

85%

Offline

Online share trend

Feb – Jun

Online channels

15%

Lowes.com
Amazon.com

Offline channels

85%

Menards stores
Ace Hardware stores
Lowe's stores

Truper's customer ratings

BY REVIEW COUNT

Across 76K ratings on 4 channels, Truper averages 4.4. Most reviews for the products are in the 4.4–4.6 range.

Reviews by product-rating bracket

Share of total review count

BRAND AVERAGE

4.4

/ 5

From 76K ratings

Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.

Top products for Truper

BY REVENUE

Ace Hardware
Ace Hardware
#1Truper Tru Pro 48 in. Steel Tamper Steel Handle

$49.99

Price

$446K

Revenue

#2Truper Tru Pro 59.25 in. Steel Atlas Pattern Post Hole Digger Steel Handle

$59.99

Price

$390K

Revenue

#3Truper 48 in. Steel Round Drain Spade Steel Handle

$42.99

Price

$186K

Revenue

#4Truper Tru Pro 58 in. Steel Round Digging Shovel Steel Handle

$37.99

Price

$184K

Revenue

#5Truper 59 in. 18 Tine Steel Rake Wood Handle

$13.99

Price

$104K

Revenue

#6Premium Wireless Headphones XR500

$149.99

Price

Revenue

#7Ultra HD Smart Display Pro 27"

$329.99

Price

Revenue

#8Advanced Portable Speaker System

$89.99

Price

Revenue

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