GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence, Chapin generated nearly half of its revenue through Amazon (48.7%) between January and May 2026, followed by Home Depot at 34.8%, with Menards, Lowe's, and Ace Hardware making up the remainder across the five tracked retailers. The brand experienced significant revenue growth of 75.0% over the observed trend period, signaling strong upward sales momentum. Chapin's average product price stood at $27.92, though pricing showed a notable 18.2% decline over the same period, suggesting a strategic shift toward more accessible price points or increased volume in lower-priced items. The combination of rising revenue and falling average prices indicates that Chapin is successfully driving higher unit sales volumes across major home improvement and general retail channels.
OVER TIME
Over the last three months, revenue on tracked retailers has grew by 75% from Mar to May.
OVER TIME
Over the last three months, average selling price on tracked retailers has decreased by 18% from Mar to May.
REVENUE SHARE
Revenue distribution across product categories for Chapin on Ace Hardware.
REVENUE SHARE
Revenue distribution across tracked retailers for Chapin.
BY REVENUE
Chapin sells 88% online and 12% offline. Online runs through 3 retailers; offline through 2. Online share has moved from 90% in Jan to 84% in May.
Online
88%
12%
Offline
Online channels
88%
Offline channels
12%
BY REVIEW COUNT
Across 2.79M ratings on 5 retailers, Chapin averages 4.3★. Most reviews sit on products in the 4.4–4.6★ range.
BRAND AVERAGE
4.3
/ 5
From 2.79M ratings
Brackets group products by their displayed average rating; each product's reviews are credited to its product-average bracket. This is not a per-star customer breakdown.
BY REVENUE
$38.28
Price
$586K
Revenue
$26.49
Price
$438K
Revenue
$19.49
Price
$410K
Revenue
