GRIPS CUSTOMERS & RESEARCH PARTNERS
According to in-store data from Grips Intelligence covering January 1 through July 31, 2026 across Amazon, homedepot.com, menards.com and lowes.com, Chapin maintains an average product price of $24.96. Amazon is the brand's dominant channel at 55.7% of year-to-date revenue, followed by homedepot.com at 24.7%, while menards.com and lowes.com account for 12.9% and 6.0% respectively. Revenue softened over the May–July tracking window, falling 7.6% month over month and 4.3% across the period overall. Pricing followed a similar path, with the average selling price sliding to $22.19, a 3.4% monthly decline and a 10.9% drop over the tracked window. The concentration of more than 80% of revenue in just two retail channels, combined with steady price erosion, points to a competitive positioning challenge worth monitoring in the second half of 2026.
OVER TIME
Over the last three months, revenue on tracked channels has declined by 4% from May to Jul.
OVER TIME
Over the last three months, average selling price on tracked channels has decreased by 11% from May to Jul.
REVENUE SHARE
Revenue distribution across product categories for Chapin on Amazon.
REVENUE SHARE
Revenue distribution across tracked channels for Chapin.
BY REVENUE
Chapin sells 86% online and 14% offline. Online runs through 3 channels; offline through 2.
Online
86%
14%
Offline
Online channels
86%
Offline channels
14%
BY REVIEW COUNT
Across 2.89M ratings on 4 channels, Chapin averages 4.3★. Most reviews for the products are in the 4.4–4.6 range.
BRAND AVERAGE
4.3
/ 5
From 2.89M ratings
Products are bracketed by their average rating, so all of an individual product's reviews fall into one bracket. This isn't a per-star breakdown of individual reviews.
BY REVENUE
$19.23
Price
$1.11M
Revenue
$40.99
Price
$874K
Revenue
$29.80
Price
$624K
Revenue
$15.95
Price
$529K
Revenue
$149.99
Price
Revenue
$329.99
Price
Revenue
$89.99
Price
Revenue
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